Navigation Links
Taking care of business shouldn't be just for men
Date:5/22/2008

COLUMBIA, Mo. Studies reveal that in the dog-eat-dog, look-out-for-No. 1, highly competitive business world, only the aggressive, risk-taking alpha male can expect to succeed as an entrepreneur. That statement may sound sexist, but it represents a commonly held gender stereotype. A team led by a University of Missouri researcher found that these stereotypes influence whether or not men and women decide to pursue entrepreneurship as a viable career option.

Perception may limit both men and women in the decision to become entrepreneurs, said Daniel Turban, professor and chair of the Department of Management in the Robert J. Trulaske, Sr. College of Business. One sex is not inherently more qualified than the other; unfortunately, the underlying societal stereotypes associating entrepreneurship with masculine characteristics may influence peoples intentions to pursue entrepreneurial careers. An interesting result of our study is that both men and women reported similar intentions when entrepreneurship was presented as gender neutral. This suggests that common gender stereotypes can be nullified.

Although entrepreneurship is a masculine-stereotyped domain, Turban said many of the characteristics believed to be important to entrepreneurial success also are traditionally feminine. For example, caring and nurturing, building relationships with others, and humility are typically attributed to females, but also characterize good entrepreneurship.

Turban, along with Vishal Gupta, of Binghamton University and Nachiket Bhawe, of the University of Minnesota, asked undergraduate business students to read mock news articles about entrepreneurship, answer a comprehensive question, and complete a scale about entrepreneurial intentions. In the control article, there was no mention of gender or gender differences in entrepreneurship. In other articles, the masculine and feminine stereotypes were subtly presented or directly emphasized.

When the masculine stereotype of entrepreneurship was subtly presented, men had higher entrepreneurial intentions than women, and both men and women were similar to the control group. Those results suggest that entrepreneurship is typically stereotyped as a masculine career option, Turban said. However, when masculine characteristics were strongly linked with entrepreneurship, a condition people might expect to favor men, we found that women had higher entrepreneurial intention scores while men had lower.

Turban said one reason for the persistence of gender differences in male-type careers, like entrepreneurship, may be that common masculine stereotypes associated with this role are not openly discussed in society. Men and women are subconsciously influenced by widely held stereotypes. Turban said that if the goal is to attract more women to entrepreneurship, it may be more desirable to describe entrepreneurship as gender neutral.


'/>"/>

Contact: Bryan E. Joens
jonesbry@missouri.edu
573-882-9144
University of Missouri-Columbia
Source:Eurekalert

Related medicine news :

1. Depression Taking Toll on Returning U.S. Vets
2. 13 percent of women stop taking breast cancer drug because of side effects, U-M study finds
3. Study finds drug spending caps cause some seniors to quit taking key medicines
4. The Nutrition-Conscious Are Taking a Bite Out of Fast Food
5. New Resource for Taking Care of Aging Parents Available in Beta
6. Study finds drug spending caps cause some seniors to quit taking key medicines
7. Blue Cross And Blue Shield Association Survey Shows Consumer Driven Health Plan Enrollees Are Taking More Control of Their Healthcare
8. Taking the stress out of choosing the right stress test
9. Better Prostate Cancer Survival for Men Taking Statins
10. Multi-talented Entertainer Chris Brown Goes Back to School, Taking on a Starring Role in the St. Jude Math-A-Thon (R) Video
11. Mayo Clinic study finds that after heart attack most patients stop taking life-saving drugs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/8/2016)... ... December 08, 2016 , ... STATEN ISLAND, N.Y., Nov. ... adherence to the highest standards of trauma, maternity, cancer and chronic obstructive pulmonary ... and CEO, Dr. Daniel Messina. , Among the recognitions, the American College of ...
(Date:12/8/2016)... ... December 08, 2016 , ... ... Care Act. Dr. Botelho advocates for the mass media launching of story movements ... ongoing opportunities to share their unfortunate experiences; such a movement can generate the ...
(Date:12/8/2016)... ... December 08, 2016 , ... The Dan ... headquartered in Jefferson County, is announcing the launch of a charity drive to ... number of homeless women and children in Birmingham has grown steadily since the ...
(Date:12/8/2016)... (PRWEB) , ... December 08, 2016 , ... ... and financial consulting services to residential and commercial clients in the northern Alabama ... support for Nobis Works. , Since 1977, Nobis Works has built a network ...
(Date:12/7/2016)... VA (PRWEB) , ... December 07, 2016 , ... ... are celebrating the passage of the most comprehensive mental health systems reform legislation ... the support of the President, and the commitment of our elected officials to ...
Breaking Medicine News(10 mins):
(Date:12/8/2016)... 2016 True Health Diagnostics today announced ... services and management expertise to hospital systems throughout ... more doctors and patients to benefit from state-of-the-art ... Logo - http://photos.prnewswire.com/prnh/20161208/447162LOGO ... pressure to contain costs, have struggled to keep ...
(Date:12/8/2016)... 2016 Information products and services provider ... Scopus , the world,s largest abstract and citation database of ... for journals from over 5,000 publishers. The new set of metrics ... to and when to adjust a journal,s editorial strategy. ... , , ...
(Date:12/8/2016)... 8, 2016 A Small Business Innovative Research ... of Health (NIH) to Phoenix -based ... The grant will seek to determine an optimal ... utilizes electromagnetic waves to treat Alzheimer,s Disease. The grant ... to possibly treat other neurologic disorders such as Parkinson,s ...
Breaking Medicine Technology: