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Tailor Quality Initiatives to Improve Sales, Marketing & New Product Development

CHAPEL HILL, N.C., Oct. 26 /PRNewswire/ -- Applying quality initiatives to sales and marketing areas requires efficient and effective change management. At "Managing Quality to Drive Growth," the third quarter conference hosted by Best Practices, LLC's Global Benchmarking Council (GBC), executives from 20 leading companies discussed hot-button issues around and tactics, challenges and successes in integrating quality into sales, marketing and new product development.

"We need to have process owners for each of our processes," emphasized a process excellence manager from a leading company. "You can't have an organization run by committees." Other insights from conference attendees and presenters centered around making quality top-of-mind for sales and marketing employees, the more creative, people-oriented workforce. Using their jargon, describing the benefits to them for improving processes and making process improvement a part of their routine surfaced as first steps in implementing a productivity approach in nontraditional areas.

Download a complimentary excerpt of the post-meeting report at to view a list of companies in attendance, presenting companies, topics of interest, presentation key take- aways as deemed by attendees and notes from two roundtable discussions on managing quality to drive growth. Included in the discussion notes are other challenges, tactics, successes and mini case studies from conference attendees about implementing process improvement approaches in revenue-generating areas.

Mark your calendar now for "Using Quality to Improve the Customer Experience," the next GBC conference, at The Ritz-Carlton Hotel in Phoenix, Ariz., Feb. 25-27, 2008. Find out more about this unique learning and networking opportunity at

To discuss our line-up of conferences or to explore research and networking opportunities available to you through the GBC service, contact me at 919.767.9238 or

BEST PRACTICES, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics, and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit

SOURCE Best Practices, LLC
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