New Science on Noni Fruit Creates a New Industry in Bioactive Beverages
Provo UT (Vocus) February 26, 2010 -- Tahitian Noni International (TNI) has always been in the business of marketing an unparalleled health beverage-they just called it juice. But, armed with new science, company leaders have realized that noni is much more than just a juice. Now they’re using the remarkable noni fruit and the science behind it to create an entirely new industry of bioactive beverages.
Noni is packed with bioactives—such as vitamins, minerals, and electrolytes—that produce biological activity in the body. These dynamic compounds provide a wide range of bioactivity. The key bioactives in noni are iridoids, which have been closely studied for more than 50 years and have been linked to over two dozen real health benefits. Iridoids have been scientifically proven to eliminate harmful free radicals, maintain healthy HDL cholesterol at existing healthy levels, increase energy, promote heart health, boost the immune system, support DNA, and support healthy brain activity. They are also adaptogenic, which means they can adapt to an environment to safely benefit the health and function of biological systems.
“Our understanding of what our products do—including the importance of bioactives and the impact of iridoids—has changed the way we look at ourselves,” said John Wadsworth, president of Tahitian Noni. “We’ve discovered that noni is superior in every way. It is more than a superfruit, more than a juice. And now we have the science to prove it.”
“Just like we created the superfruit industry back in 1996, we will now create a new industry category of bioactive beverages. Beverages that provide proven health benefits through human clinical trials. Beverages with specific benefits that can be measured, quantified, studied, and reproduced. Tahitian Noni International created the superfruit industry–we will now create a new industry of bioactive beverages.”
About the Company
Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including beverages, beauty, and weight loss lines. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets worldwide, and is the world-wide leader in bioactive beverages.
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