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Tahitian Noni International Expands HIRO(TM) Beverage Line With Super Fruits Sparkling Black Currant
Date:2/14/2008

Newest HIRO(TM) Beverage Provides Refreshing Taste with Benefits of Noni

PROVO, Utah, Feb. 14 /PRNewswire/ -- Tahitian Noni International today launches HIRO(TM) Super Fruits Sparkling Black Currant, the newest addition to its popular HIRO(TM) ready-to-drink noni-based beverage line. An all natural beverage, HIRO(TM) Super Fruits Sparkling Black Currant combines the benefits of noni with black currant, apple and red grape.

HIRO Super Fruits Sparkling Black Currant is the first of a new category of refreshing beverages within the HIRO(TM) line, called HIRO Super Fruits. Sparkling Black Currant delivers the natural health and proven benefits of the noni fruit including increasing energy, supporting the immune system and providing superior antioxidants. HIRO Super Fruits contains no artificial flavors, colors, preservatives or caffeine.

"With the HIRO Super Fruits line, we focused on creating a healthy beverage that is 100 percent natural and combines the benefits of many fruits," said Jonathon Gustavson, Director, Product Development for Tahitian Noni International. "Given the consumers growing demand for sparkling fruit juices and the popularity of the HIRO line, we combined both to provide consumers with a healthy alternative. HIRO Super Fruits Sparkling Black Currant offers consumers the health benefits of noni and the additional antioxidant power of exotic super fruits."

HIRO(TM) beverages, named after a Tahitian god, build on the known benefits of the noni fruit. The beverage line focuses on combining noni with healthy ingredients that are widely accepted by the health food industry.

HIRO beverages may be purchased as single cans or in 24-packs. Tahitian Noni(R) products may be ordered from a Tahitian Noni International Independent Product Consultant, by catalog, by visiting http://www.TahitianNoni.com, or by calling 1-888-869-9254.

About HIRO(TM)

HIRO(TM) is a line of healthy beverages from Tahitian Noni International that combines the power of noni with other health-promoting supplements and super fruits. The HIRO(TM) line features two distinct categories, the functional beverage category including Energy, Mobility, Vitality, and Thermo and Super Fruits including Sparkling Black Currant.

About Tahitian Noni International

Tahitian Noni International is a global, research-driven products company that was the first to introduce the benefits of the noni plant to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Germany, Tahiti, Japan, and China; and sales offices in more than 30 countries worldwide.

Tasia Hurt, Hill & Knowlton

PH: 212-885-0413

Tasia.Hurt@hillandknowlton.com


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SOURCE Tahitian Noni International
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