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Tabor Communications Further Strengthens its Digital Marketing Strategy
Date:6/11/2013

San Diego, CA (PRWEB) June 11, 2013

Tabor Communications Inc., (TCI), a leading international media, advertising, and communications company announced today the appointment of Matt Walters to director of demand generation and audience development. In his newly appointed role, Walters will drive the execution of the company’s digital marketing strategy and bolster TCI’s audience development program through the study and analysis of audience behavioral patterns, campaign analytics, and demographics profiling. Walters appointment takes place effective immediately.

“The introduction of a complete suite of digital marketing and media services to our product portfolio requires dedicated leadership to insure we continue to deliver exceptional return on investment for our clients,” said Alan El Faye, SVP, marketing and demand generation services for TCI. “Matt has demonstrated a proven ability to lead our demand generation program, and his deep understanding of audience profiling and behavior has enhanced our ability to capture, sustain, and expand our audiences. I can think of no one who is better qualified, and I have complete confidence that he will not only meet but exceed our expectations in his new role.”

“Digital marketing technologies are transforming the way we reach, engage, and deliver value to our audiences and clients alike,” said Matt Walters, director of demand generation and audience development. “It’s essential that we understand how our audiences behave in order to develop and deliver the products and services that will enhance our subscriber relationships and attract new customers for our clients. It’s an exciting career opportunity to pursue, and I look forward to assuming leadership and responsibility for the success of both of these programs.”

Walters first joined Tabor Communications Inc. in April
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