Navigation Links
TV food advertising increases children's preference for unhealthy foods
Date:6/30/2011

Researchers at the University of Liverpool have found that children who watch adverts for unhealthy food on television are more likely to want to eat high-fat and high-sugar foods.

The study by researchers in the Institute of Psychology, Health and Society examined the food preferences of a group of 281 children aged six to 13 years old from the North West of England.

The children were shown an episode of a popular cartoon before being shown it again two weeks later. In each case, the cartoon was preceded by five minutes of commercials one set showing toy adverts and one showing mainly snacks and fast food. After each showing the children were given lists of various food items, both branded and unbranded, and asked what they would like to eat.

The study found that after viewing the food commercials the children were more likely to pick unhealthy foods. All the children chose more branded and non-branded fat-rich and carbohydrate-rich items from the food preference lists compared with those they chose after viewing the toy adverts. The study also found that children who watched television for more than 21 hours a week were more likely to be affected by the food adverts than those children who watched a lesser amount of television. These children also had a significantly greater body mass index than those who were less frequent viewers.

Emma Boyland, from the University's Kissileff Laboratory for the Study of Human Ingestive Behaviour, said: "Obesity in young children is now a major health concern around the world. Our studies highlight that there are global connections between advertising, food preferences and consumption. This is a beyond-brand effect, increasing children's selections of all unhealthy foods not just those shown in adverts.

"This study demonstrates that children are far more likely to eat unhealthy foods if they watch a lot of television. This suggests that it would be beneficial to reduce the amount of television that children watch. These findings also have implications for the regulation of television food advertising to children. A 9pm watershed should be introduced so that children are not exposed to high fat, high sugar and high salt food advertising during popular family viewing."

The research is published in Pediatrics.


'/>"/>

Contact: Sarah Stamper
sarah.stamper@liv.ac.uk
44-151-794-3044
University of Liverpool
Source:Eurekalert

Related medicine news :

1. New Study Finds Similar Advertising Strategies Used by Indoor Tanning and Tobacco Industries
2. Lunar Cow Design Wins 4 Addy Awards From The American Advertising Federation
3. Phoenix Magazine Sets Magazine Advertising Sales Record With Best Doctors Issue
4. Marysville Girl Stars in TV Advertising Campaign
5. 10,000 New, Reusable Advertising and Promotional Items Extend Marketing Muscle, Free 24-Hour Rush Service
6. 2010 DTC National Advertising Award Winners Honored
7. Site Steering Launches Keyword Targeted Small Business Internet Video Advertising Program That Achieves First Page Search Results Within Days
8. AdMonsters EU Publisher Forum XIV and Interact Congress 2010 -- Back to Back Digital Advertising Conferences in Barcelona
9. Yeremian Associates, a Full-Service Marketing/Advertising/Public Relations Agency, Offers Marketing Tips for Business-to-Business Solutions
10. A-Frame Signs Offer Affordable Advertising Solutions for Business
11. 2010 OTC National Advertising Award Winners Announced
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is helping to develop ... The fitness app plans to fix the two major problems leading the fitness industry today:, ... all type program , They don’t eliminate all the reasons people quit their ...
(Date:6/25/2016)... Austin, TX (PRWEB) , ... June 25, 2016 , ... ... Fellow of the American College of Mohs Surgery and to Dr. Russell Peckham for ... popular and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic ...
(Date:6/25/2016)... TX (PRWEB) , ... June 25, 2016 , ... ... the United States, named Dr. Sesan Ogunleye, as the Medical Director of its new ... the facility Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, ... at Work award to iHire in recognition of their exemplary accomplishments in worksite health ... annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may ... to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To ... for healthy coping following a traumatic event. , Trauma sufferers tend to feel a ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... CAMBRIDGE, Mass. , June 24, 2016 /PRNewswire/ ... the Spaulding Rehabilitation Network,s Dean Center for ... of Physical Medicine and Rehabilitation, MIT Hacking Medicine, ... Center for Innovation, today announced the five finalists ... Hackathon for Lyme disease.  More than 100 scientists, ...
(Date:6/24/2016)... Dehaier Medical Systems Ltd. (NASDAQ: DHRM ) ... medical devices and wearable sleep respiratory products in ... with Hongyuan Supply Chain Management Co., Ltd. (hereinafter referred ... to develop Dehaier,s new Internet medical technology business. ... Hongyuan Supply Chain,s sales platform to reach Dehaier,s dealers ...
(Date:6/24/2016)... , June 24, 2016   Pulmatrix, Inc ., ... developing innovative inhaled drugs, announced today that it was ... Investments reconstituted its comprehensive set of U.S. and ... "This is an important milestone for Pulmatrix," said Chief ... shareholder awareness of our progress in developing drugs for ...
Breaking Medicine Technology: