Navigation Links
TV food advertising increases children's preference for unhealthy foods

Researchers at the University of Liverpool have found that children who watch adverts for unhealthy food on television are more likely to want to eat high-fat and high-sugar foods.

The study by researchers in the Institute of Psychology, Health and Society examined the food preferences of a group of 281 children aged six to 13 years old from the North West of England.

The children were shown an episode of a popular cartoon before being shown it again two weeks later. In each case, the cartoon was preceded by five minutes of commercials one set showing toy adverts and one showing mainly snacks and fast food. After each showing the children were given lists of various food items, both branded and unbranded, and asked what they would like to eat.

The study found that after viewing the food commercials the children were more likely to pick unhealthy foods. All the children chose more branded and non-branded fat-rich and carbohydrate-rich items from the food preference lists compared with those they chose after viewing the toy adverts. The study also found that children who watched television for more than 21 hours a week were more likely to be affected by the food adverts than those children who watched a lesser amount of television. These children also had a significantly greater body mass index than those who were less frequent viewers.

Emma Boyland, from the University's Kissileff Laboratory for the Study of Human Ingestive Behaviour, said: "Obesity in young children is now a major health concern around the world. Our studies highlight that there are global connections between advertising, food preferences and consumption. This is a beyond-brand effect, increasing children's selections of all unhealthy foods not just those shown in adverts.

"This study demonstrates that children are far more likely to eat unhealthy foods if they watch a lot of television. This suggests that it would be beneficial to reduce the amount of television that children watch. These findings also have implications for the regulation of television food advertising to children. A 9pm watershed should be introduced so that children are not exposed to high fat, high sugar and high salt food advertising during popular family viewing."

The research is published in Pediatrics.


Contact: Sarah Stamper
University of Liverpool

Related medicine news :

1. New Study Finds Similar Advertising Strategies Used by Indoor Tanning and Tobacco Industries
2. Lunar Cow Design Wins 4 Addy Awards From The American Advertising Federation
3. Phoenix Magazine Sets Magazine Advertising Sales Record With Best Doctors Issue
4. Marysville Girl Stars in TV Advertising Campaign
5. 10,000 New, Reusable Advertising and Promotional Items Extend Marketing Muscle, Free 24-Hour Rush Service
6. 2010 DTC National Advertising Award Winners Honored
7. Site Steering Launches Keyword Targeted Small Business Internet Video Advertising Program That Achieves First Page Search Results Within Days
8. AdMonsters EU Publisher Forum XIV and Interact Congress 2010 -- Back to Back Digital Advertising Conferences in Barcelona
9. Yeremian Associates, a Full-Service Marketing/Advertising/Public Relations Agency, Offers Marketing Tips for Business-to-Business Solutions
10. A-Frame Signs Offer Affordable Advertising Solutions for Business
11. 2010 OTC National Advertising Award Winners Announced
Post Your Comments:
(Date:11/27/2015)... ... 27, 2015 , ... Keeping in mind challenges faced by ... wellness consultation, has collaborated with a leading web-based marketplace for extra-curricular activities for ... parents and bring advice from parenting experts within their reach. As a part ...
(Date:11/27/2015)... ... November 27, 2015 , ... Avid collector, Andrew Hawley from Vintage Rock ... concert posters. This is one of Joplin's most famous and beautiful concert posters. The ... of Michigan in Ann Arbor. The According to Hawley, "It is hard to believe ...
(Date:11/26/2015)... and Cambridge, ON (PRWEB) , ... November 26, ... ... the availability of a real-time eReferral system for diagnostic imaging in the Waterloo ... X-rays, mammography, BMD and Nuclear Medicine tests directly from their electronic medical record ...
(Date:11/26/2015)... ... ... PRMA Plastic Surgery is updating their record books yet again with an ... breast reconstruction surgery! , “What an accomplishment for the PRMA team, says Dr. ... an honor to have served all of these women.” , PRMA is one of ...
(Date:11/26/2015)... ... November 26, 2015 , ... Indosoft Inc., developer and distributor ... application server to improve system efficiency and reliability. , The new Q-Suite 6 platform ... standards, the system avoids locking itself into a specific piece of software for many ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 26, 2015 ... of the  "2016 Future Horizons and ... Drug Monitoring (TDM) Market: Supplier Shares, ... Opportunities"  report to their offering.  ... the addition of the  "2016 Future ...
(Date:11/26/2015)... 26, 2015 Research and Markets ( ... "2016 Future Horizons and Growth Strategies in ... Shares, Country Segment Forecasts, Competitive Intelligence, Emerging Opportunities" ... --> --> This new ... Italian therapeutic drug monitoring market, including emerging tests, ...
(Date:11/25/2015)... , Nov. 25, 2015 ... addition of the "Global Brain Monitoring ... offering. --> ) has ... Brain Monitoring Devices Market 2015-2019" report ... and Markets ( ) has announced ...
Breaking Medicine Technology: