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TV Wellness Expert Jillian Michaels Teams With Harley-Davidson to Help Women Channel Their Inner Drive and Live More Fulfilling Lives
Date:12/31/2009

courage women to embrace the sport of motorcycling. The growth of female riders has continued to rise over the last two decades. In 1990, women represented just three percent of riders, but according to recent data from the Motorcycle Industry Council, women riders now represent 13 percent of new motorcycle purchasers and 23 percent of all motorcyclists.

Garage Party events are fun and interactive, covering topics such as a review of the basic motorcycle controls, how to customize a motorcycle's style and ergonomics and how to gear up for a ride. Garage Party event attendees are organized into small groups, getting their first taste of the camaraderie that goes along with riding. Groups will visit four informational seminars, including:

  • Motorcycle Orientation to learn the basic differences between Harley-Davidson motorcycle families.
  • MotorClothes® Merchandise to discover the important attributes needed in motorcycle gear.
  • Customization to learn how to customize a motorcycle to reflect a rider's personal style and ergonomic needs, using Fit Shop that many dealers have.
  • Self-Service to find out how just about anyone can handle the weight of a motorcycle, including an interactive experience on picking up a motorcycle - for those who are interested in trying it out.

Between seminars, women get the chance to interact with each other, as well as hear from women who are already living their motorcycle dreams.

The women-only Harley-Davidson Garage Party events are free for any woman who is looking to take the next step to get behind the handlebars. For more information about Garage Party events, to find an event in your area, or learn more about the sweepstakes, visit

SOURCE Harley-Davidson Motor Company
Copyright©2009 PR Newswire.
All rights reserved

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