Navigation Links
TV Dramas Can Be More Persuasive Than News Reports
Date:2/11/2010

Birth control study found fictional presentation swayed young women more than documentary

THURSDAY, Feb. 11 (HealthDay News) -- Want to convince young women to use birth control? A new study says fiction may work better than non-fiction, at least when it comes to televised messages.

Women who watched an episode of "The OC" television drama about teen pregnancy were more likely to support using birth control afterward than those who saw a news report about the problems caused by teen pregnancy.

Women weren't moved to use birth control after watching the news segment, the researchers found.

"A message that is hidden inside of a story may overcome some of the resistance people have to being told how to behave," study co-author Emily Moyer-Guse, an assistant professor of communication at Ohio State University, said in a news release from the school. "The impact that dramatized stories have on people's beliefs and intentions depends a lot on the individual viewers, and not just the message but our results suggest the effect can be there."

The study was recently published online in the journal Human Communication Research.

The researchers recruited 353 undergraduate college students aged 18 to 25 to watch either an episode of "The OC" or a news-type segment developed for high school students by the National Campaign to Prevent Teen Pregnancy.

Two weeks after watching "The OC," the women in the study were more likely to say they planned to do things to prevent pregnancy.

"One of the reasons why some people avoid safer sex behaviors is because they feel invulnerable, they have this optimistic bias that nothing bad will ever happen to them," Moyer-Guse said. "But if you vicariously experience a bad result happening to you by watching a narrative program, that may change behavior in a way that is difficult to achieve through a direct message."

More information

The U.S. National Library of Medicine has more on birth control.



-- Randy Dotinga



SOURCE: Ohio State University, news release, Feb. 8, 2010


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. TV drama can be more persuasive than news program, study finds
2. BioMed Realty Trust Reports Fourth Quarter and Full-Year 2009 Financial Results
3. Exercise Success for People Over 50: Reports of Improved Fitness, Circulation and Balance
4. Renhuang Reports Record Fiscal 2009 Results; Resumes Compliance With SEC Filing Requirements
5. Chindex International, Inc. Reports Third Quarter Fiscal Year 2010 Financial Results
6. CVS Caremark Reports Record Results in Fourth Quarter and Fiscal 2009
7. The Advisory Board Company Reports Results For Quarter Ended 12/31/09
8. Hillenbrand Reports Results for First Quarter 2010
9. MedCath Corporation Reports First Quarter Earnings
10. Consumer Reports Health: Central-Line Infection Rates In Boston Hospitals Vary Dramatically; Some Hospitals Not Reporting
11. Consumer Reports Health: Central-Line Infection Rates in Atlanta Hospitals Vary; One Hospital Reports Rates Up to 6 Times National Average; Some Hospitals Not Reporting
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... York, NY (PRWEB) , ... October 13, 2017 , ... ... influential people in business to advocate for action towards gender equality at their inaugural ... views from around the globe, and reached a social audience of over 3 million. ...
(Date:10/13/2017)... ... October 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at ... of the most popular and least understood books in the Holy Scriptures, Revelation. The ... that have baffled scholars for centuries. Many have tossed it off as mere rubbish, ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader ... been awarded a contract by the Center for Medicare and Medicaid Services (CMS). ... the enterprise use of Agile methodologies in a consistent and high value manner ...
(Date:10/13/2017)... ... 13, 2017 , ... “America On The Brink”: the Christian history of the ... is the creation of published author, William Nowers. Captain Nowers and his wife, ... he spent thirty years in the Navy. Following his career as a naval ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and San ... using cutting-edge Oventus O2Vent technology. As many as 18 million Americans are ... cessation in breathing. Oral appliances can offer significant relief to about 75 percent ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... , Sept. 25, 2017   Montrium ... Master File solutions, today—from the IQPC Trial Master ... , NL)—announced that EastHORN Clinical Services has ... clinical programs and TMF management. EastHORN, a leading ... eTMF platform to increase transparency to enable greater ...
(Date:9/19/2017)... a venture-backed medical device company developing a non-invasive, robotically assisted, platform therapy that uses pulsed ...   ... Jim Bertolina, ... Tom Tefft ... medical device executive Josh Stopek , PhD, who has led R&D and business development ...
(Date:9/12/2017)... NEW YORK , Sept. 12, 2017   EcoVadis ... global supply chains, has published the first annual edition of its Global ... more than 20,400 companies evaluated by EcoVadis, based on Scorecard Ratings that ... ... Risk & Performance Index ...
Breaking Medicine Technology: