Navigation Links
TV Ads Whet Kids' Appetite for Junk Food
Date:10/6/2011

THURSDAY, Oct. 6 (HealthDay News) -- Food ads have a powerful influence on children's food choices but parents can lessen that effect, according to a new study.

It included 75 children aged 3 to 5 who watched two cartoons, with a commercial between each cartoon. Half the children saw a commercial for apple slices with dipping sauce and half saw a commercial for French fries.

After watching the cartoons and commercials, the children were allowed to select a coupon for one of the advertised food items, with input from their parents. Half of the parents were told to encourage their child to select the healthy food, while the other half were told to remain neutral.

Among the children who saw the commercial for French fries, 71 percent chose the coupon for French fries if their parents remained neutral, while only 55 percent opted for the French fries coupon if their parents encouraged them to choose the healthy food.

Of the children who saw the commercial for apple slices, 46 percent chose the coupon for French fries if their parents remained neutral, while only 33 percent picked the coupon for French fries if their parents encouraged them to make the healthy choice.

"Children were clearly influenced by the commercials they saw; however, parents are not powerless," noted study author Dr. Christopher Ferguson of Texas A&M International University, in a journal news release.

The study appears in The Journal of Pediatrics.

While the impact of food ads on children is considerable, Ferguson said that parents "have an advantage if they are consistent with their long-term message about healthy eating."

More information

The Nemours Foundation has more about children and healthy eating.

-- Robert Preidt

SOURCE: The Journal of Pediatrics, news release, Oct. 6, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Happy Kids a Product of Genes, Parenting, Study Finds
2. Early, Intensive Therapy Better for Kids With Autism, Study Finds
3. Could Surgery, Anesthesia While Very Young Hamper Kids Development?
4. Keep Kids in Rear-Facing Car Seats Until Age 2
5. Kids Can Enjoy Halloween Candy, Still Protect Teeth
6. Early to bed and early to rise -- study suggests its keeping kids leaner
7. Number of U.S. Kids on ADHD Meds Keeps Rising
8. Fiber Beats Other Remedies for Constipated Kids, Study Says
9. Asthma Can Complicate Diabetes Care in Kids
10. Good Moms Seem to Help Poor Kids Become Healthy Adults
11. Less Play Time = More Troubled Kids, Experts Say
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/31/2016)... York, New York (PRWEB) , ... May 31, 2016 , ... ... effects research to provide the best accessories to avoid excessive Smartphone radiation implicated in ... of the study released on the bioRxiv preprint server on May 26th ...
(Date:5/31/2016)... Barbara, CA (PRWEB) , ... May 31, 2016 , ... Throughout the day, adults often ... for sustained motivation and awareness, but what they could be reaching for instead is a ... tea plants that are grown in Japan. This sacred tea is harvested from early June ...
(Date:5/31/2016)... ... May 31, 2016 , ... St. Joseph Medical Center ... information exchange, which enables physicians at SJMC’s two hospital campuses, downtown and in ... organizations in the exchange. SJMC’s membership in the health information exchange underscores the ...
(Date:5/31/2016)... , ... May 31, 2016 , ... DDL, Inc. announced ... Association for Laboratory Accreditation (A2LA) to include ISO 594-1 and ISO 594-2 testing for ... of achieving a leak-free connection between two medical devices (e.g. a syringe and hypodermic ...
(Date:5/31/2016)... (PRWEB) , ... May 31, 2016 , ... The successful ... model in their laboratories as well. However, laboratories have different challenges compared to manufacturing ... of lean operations in the lab, METTLER TOLEDO has developed the Lean Lab ...
Breaking Medicine News(10 mins):
(Date:5/31/2016)... The global dental bone graft ... CAGR of 10.6% within a forecast period from 2014 ... in 2013. Owing to favorable factors at play in ... by the end of this forecast period, i.e. 2020. ... representation in a research report published by Transparency Market ...
(Date:5/31/2016)... , May 31, 2016 ... and Annotate Content From Elsevier,s ScienceDirect Database ... scientific, technical and medical information products and services, ... Berlin -based scientific collaboration platform PaperHive to enable ... over 12 million articles on ScienceDirect , ...
(Date:5/31/2016)... May 31, 2016 , Isansys  Lifecare, ... its Patient Status Engine wireless patient monitoring platform, as it ... Germany , Scotland and ... 2 nd generation system, launched earlier this year, is now ... , , This new technology significantly enhances ...
Breaking Medicine Technology: