Navigation Links
TV Ads Whet Kids' Appetite for Junk Food
Date:10/6/2011

THURSDAY, Oct. 6 (HealthDay News) -- Food ads have a powerful influence on children's food choices but parents can lessen that effect, according to a new study.

It included 75 children aged 3 to 5 who watched two cartoons, with a commercial between each cartoon. Half the children saw a commercial for apple slices with dipping sauce and half saw a commercial for French fries.

After watching the cartoons and commercials, the children were allowed to select a coupon for one of the advertised food items, with input from their parents. Half of the parents were told to encourage their child to select the healthy food, while the other half were told to remain neutral.

Among the children who saw the commercial for French fries, 71 percent chose the coupon for French fries if their parents remained neutral, while only 55 percent opted for the French fries coupon if their parents encouraged them to choose the healthy food.

Of the children who saw the commercial for apple slices, 46 percent chose the coupon for French fries if their parents remained neutral, while only 33 percent picked the coupon for French fries if their parents encouraged them to make the healthy choice.

"Children were clearly influenced by the commercials they saw; however, parents are not powerless," noted study author Dr. Christopher Ferguson of Texas A&M International University, in a journal news release.

The study appears in The Journal of Pediatrics.

While the impact of food ads on children is considerable, Ferguson said that parents "have an advantage if they are consistent with their long-term message about healthy eating."

More information

The Nemours Foundation has more about children and healthy eating.

-- Robert Preidt

SOURCE: The Journal of Pediatrics, news release, Oct. 6, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Happy Kids a Product of Genes, Parenting, Study Finds
2. Early, Intensive Therapy Better for Kids With Autism, Study Finds
3. Could Surgery, Anesthesia While Very Young Hamper Kids Development?
4. Keep Kids in Rear-Facing Car Seats Until Age 2
5. Kids Can Enjoy Halloween Candy, Still Protect Teeth
6. Early to bed and early to rise -- study suggests its keeping kids leaner
7. Number of U.S. Kids on ADHD Meds Keeps Rising
8. Fiber Beats Other Remedies for Constipated Kids, Study Says
9. Asthma Can Complicate Diabetes Care in Kids
10. Good Moms Seem to Help Poor Kids Become Healthy Adults
11. Less Play Time = More Troubled Kids, Experts Say
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... , ... October 13, 2017 , ... Ellevate Network, the ... business to advocate for action towards gender equality at their inaugural Summit in New ... the globe, and reached a social audience of over 3 million. To watch the ...
(Date:10/13/2017)... ... 13, 2017 , ... Talented host, actor Rob Lowe, is ... a new episode of "Success Files," which is an award-winning educational program broadcasted ... each subject in-depth with passion and integrity. , Sciatica occurs when the sciatic ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian history ... The Brink” is the creation of published author, William Nowers. Captain Nowers and ... WWII veteran, he spent thirty years in the Navy. Following his career as ...
(Date:10/12/2017)... ... 12, 2017 , ... Planet Fitness, one of the largest and fastest growing ... open a flagship location in Covington, LA at 401 N. U.S. Highway 190, in ... to Office Depot in the Holiday Square shopping center. Its location allows it to ...
(Date:10/12/2017)... ... 2017 , ... The American College of Medical Informatics (ACMI) will present the ... Opening Session of AMIA’s Annual Symposium in Washington, D.C. AMIA’s Annual Symposium ... a pioneer in the field of medical informatics, this prestigious award is presented to ...
Breaking Medicine News(10 mins):
(Date:9/18/2017)... , Sept. 18, 2017  PMD Healthcare of ... Pharmacy of Kalamazoo, Mich. , have ... service that expedites and streamlines patient and provider access ... 2.0, and wellness management services.  ... used to measure lung function for a variety of ...
(Date:9/12/2017)... 12, 2017   EcoVadis , the leading platform for environmental, social ... annual edition of its Global CSR Risk and Performance Index. The report ... based on Scorecard Ratings that analyzed nearly 800,000 data points across the ... ... ...
(Date:9/9/2017)... -- ... Washington DC ... 12 th – Monday, September 18 th .The Brain Tumor Foundation ... scans to the public.Where:  BTF,s Mobile MRI Unit ... Street NW, Washington, D.C.What:BTF brings its nationwide initiative, the Road to Early ...
Breaking Medicine Technology: