Ultimate Race Fans Can 'Start Their Engines' and Nominate Now at
PITTSBURGH, July 9 /PRNewswire/ -- TUMS, one of the most trusted brands for indigestion and heartburn relief, is launching a nationwide search for one lucky fan to serve as the Grand Marshal of the TUMS QuikPak 500 Sprint Cup Series race at Martinsville Speedway in Martinsville, Va. on October 19, 2008.
"TUMS, and the all-new TUMS QuikPak, is all about fast relief," said Brenda Kale, Senior Consumer Promotions Manager at GlaxoSmithKline Consumer Healthcare. "We are looking for a Grand Marshal who has provided fast relief to another person and deserves a once-in-a-lifetime opportunity to serve as a Grand Marshal at the TUMS QuikPak 500."
Race fans who are interested in becoming the Grand Marshal of the TUMS QuikPak 500 at Martinsville Speedway can visit TUMSRacing.com and write an essay answering the question: Why do you deserve to be the Grand Marshal for the day? From professional to everyday heroes, TUMS is searching for the race fan that has provided fast relief to a friend, family member or entire community. The nomination period begins on July 9, 2008 and ends at 12:00 a.m. (EDT) on August 30, 2008.
Five finalists will be selected and posted on September 5, 2008 at TUMSRacing.com. Following the finalist announcement, America will vote and choose the Grand Marshall for the TUMS QuikPak 500 at Martinsville Speedway. The nominee who receives the most votes online will win the opportunity to become the TUMS QuikPak 500 Grand Marshal. Online fan voting begins September 5, 2008 and will conclude on September 12, 2008.
The TUMS QuikPak 500 Grand Marshal will lead the crowd on race day, delivering the, "Drivers, start your engines" race command, attending a host of pre-race ceremonies, being introduced to the TUMS Racing drivers and watching the race from the comfort of a catered skybox suite.
"The TUMS QuikPak 500 is all about the fans!" Kale explained. "We are inviting race fans to nominate themselves as well as vote for who they think is most deserving of the Grand Marshal responsibilities at the TUMS QuikPak 500."
The TUMS QuikPak 500 will be the first stock car race sponsored by the TUMS brand. The race sponsorship will continue to build on the long-standing relationship between GlaxoSmithKline (GSK) Consumer Healthcare and the .526-mile Virginia short track. The partnership began in 1983 when Goody's Headache Powder first sponsored the Goody's 500 at Martinsville Speedway.
For more than 75 years, TUMS has been a fast, effective treatment for heartburn, neutralizing stomach acid on contact. Today, TUMS is the number one selling brand of antacid in America.
About TUMS QuikPak
TUMS QuikPak instant dissolve powder is the newest addition to the TUMS brand lineup. TUMS QuikPak dissolves instantly on the tip of the tongue to neutralize acid on contact without water. Like all TUMS products, the TUMS QuikPak instant dissolve powder is an excellent source of calcium.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R) and NicoDerm(R), as well as many medicine cabinet staples such as Abreva(R), Aquafresh(R), Sensodyne(R) and Tums(R), which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.
|SOURCE TUMS Racing|
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