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TRIA Laser Hair Removal System Now Available at Bloomingdale's
Date:1/14/2010

DUBLIN, Calif., Jan. 14 /PRNewswire/ -- TRIA Beauty, the leader in light-based therapeutic beauty devices, today announced distribution of its flagship product, TRIA Laser Hair Removal System, at Bloomingdale's, America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc.

"As a leader in the at-home beauty device market, TRIA Beauty is committed to providing consumers with innovative at-home skin care and beauty solutions," said Kevin Appelbaum, CEO of TRIA Beauty. "Our arrival at Bloomingdale's aligns with our goal to be easily accessible to the savvy beauty consumer."

TRIA LHRS is the only at-home hair removal device on the market that utilizes a real laser, the same technology used in professional laser hair removal systems and still considered the gold-standard treatment. In fact, the TRIA LHRS was developed by the scientists who invented the professional technology more than a decade ago. The TRIA LHRS first received FDA clearance in February 2008.  In January 2010, it received FDA clearance for permanent hair reduction, making it the first and only at-home hair removal device clinically proven to deliver permanent results.

Five Bloomingdale's stores nationwide currently carry the TRIA Laser Hair Removal System, with an additional rollout planned to 14 stores by the end of January.  TRIA LHRS is also now sold on Bloomingdales.com.

In addition to the expansion through Bloomingdale's, The TRIA LHRS is available at

SOURCE TRIA Beauty
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