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TIME Magazine Names 23andMe's Personal Genome Service 2008 Invention of the Year
Date:10/30/2008

Personal Genetics Company Singled Out for Pioneering Retail Genomics

Mountain View, CA (PRWEB) October 30, 2008 -- TIME Magazine announced today that the Personal Genome Service™ from 23andMe, Inc. has been named 2008's Invention of the Year. 23andMe was chosen as the year's most significant invention for its exceptional work in making personal genomics accessible and affordable. The eighth annual list is comprised of fifty inventions including Hulu.com, the Chevy Volt, the World's Fastest Computer (IBM), the Bionic Hand, Montreal's Public Bike System and Smog-Eating Cement.

"We are at the beginning of a personal-genomics revolution that will transform not only how we take care of ourselves but also what we mean by personal information," writes Anita Hamilton in TIME. She continues, "(i)n the past, only élite researchers had access to their genetic fingerprints, but now personal genotyping is available to anyone who orders the service online and mails in a spit sample." The article goes on to examine the issues surrounding genetic privacy, the psychological and physical benefits of learning about your genome, and how amassing and studying large pools of genetic information can change health care.

23andMe is dedicated to helping individuals understand their own genetic information through DNA analysis technologies and web-based interactive tools. The company's Personal Genome Service informs customers how markers in their genomes affect their propensity for over 90 health conditions and inherited traits, traces customers' geneti
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