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LOS ANGELES, Feb. 3 /PRNewswire/ -- A new reality television show that merges Victoria's Secret style and attitude with The Apprentice business savvy has finally arrived!  Following many hours of deliberation in the boardroom, a title for the competition show has been reached..."The Complete Package," as created by Danny Alex, CEO of Muscle Flex, Inc., the health, fitness and lifestyle company best recognized for its exclusively female, sassy VATA Sports Collection.

The chosen winner of the show will be named the season's official Miss Muscle Flex representative.  Announced today, an open casting call for the pilot episode will take place Saturday, February 27, at 8:00am at HD Vision Broadcast Center in Studio City, California.  


"The Complete Package" welcomes all women with a pulse to participate in its edgy, just-when-you-thought-you-had-seen-it-all competition.  Thousands of women in all shapes and sizes are expected to participate for a chance at winning the title.  The winner will be selected on the following criteria:  Beauty, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart.  The judging line-up will feature Alex with his fellow celebrity judges.

Alex states:  "Who is 'The Complete Package'?  This show will redefine what sexy is in America…and we are looking for all of it!"

"The Complete Package" will essentially be searching for the new face and image of his company.  What will the winning contestant receive? The whole Hollywood experience!  A contract representing Muscle Flex in advertising, red carpets and other public appearances, photo shoots, special promotions, corporate events as well as giving their smarts in the boardroom.

The 10-episode series will incorporate all of the drama, humor and the unexpected that comes when women compete.  How does a beautiful woman get prepared for the opportunity of a lifetime?  What decisions go into make-up, hair, wardrobe, and attitude to standout from the rest?  What interaction takes place when they're living with the competition?  Who's their friend and who's their enemy?

This is a 24/7 competition never out of the eye of the camera.  Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the 'must see and hear' Truth Booth.  Each week one contestant will be eliminated until only one winner stands in the spotlight.

The audience will also get to follow Alex's day-to-day business operations, the building of his brand and the interaction between his Muscle Flex staff and the contestants in a Beverly Hills, 90210 setting.

And that's just season one!  Which contestant will demonstrate the best staying power?  Stay tuned!

"The Complete Package" is co-executive produced by Bill Garnet and Jacque Lueth (both with Wesley Morris Entertainment, Inc., responsible for such shows as "Battle of the Network Stars," "The Superstars").  Also joining the team as co-executive producers are Alex and his marketing partners, Ken Collis and Tracy Keyser of TLK Fusion Entertainment, Inc. (  

In a joint statement from the co-executive production team, "We are extremely excited about producing a show that empowers women.  Our goal for 'The Complete Package' is to bring an edge with a taste of style to reality television."

More About MUSCLE FLEX, INC.  (

Muscle Flex Inc. was founded by entertainer and lifestyle spokesperson Danny Alex, whose thirty years of experience in the health, physical, and emotional fitness lifestyle idiom, has helped him captivate audiences and revolutionize the fitness and health market.  Muscle Flex's products are built on the promise of bringing the highest level of respect and integrity in all it delivers.  With a bevy of lifestyle and health products already transforming the industry and the addition of the Muscle Flex VATA Brasil™ Sports & Active Wear line, Alex's mission has been further fueled to assist the average person in reaching their goals and personal paths to success.  His philosophy, briefly summarized is, "To find success in reaching your personal goals through simple, one-step-at-a-time lifestyle changes that have a lasting impact on a person's quality of life."

SOURCE Danny Alex, Muscle Flex, Inc.



SOURCE Danny Alex, Muscle Flex, Inc.
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