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TDWI Checklist Report Helps Enterprises Understand What Geospatial Analytics Can Do
Date:12/16/2013

Seattle, WA (PRWEB) December 16, 2013

TDWI Research has released its newest Checklist Report, Seven Use Cases for Geospatial Analytics. The report examines how enterprises are using geospatial data—sometimes called location data or simply spatial data—to improve their operations or their bottom line.

Increasingly, companies are looking to a variety of data types and new forms of analysis in order to remain competitive. “Forward-looking companies are developing analytics ecosystems that make use of disparate kinds of data, including text data, social media data, machine data, and geospatial data,” writes the report’s author, Fern Halper.

Geospatial data is emerging as an important source of information both in traditional and in big data analytics, but how is it being used by today’s modern enterprises? Halper explains that geospatial data and geographic information systems (GIS) software are being integrated with other analytics products to enable analytics that utilize location and geographic information. Such expanded analytics power helps enterprises move past mapping to more sophisticated use cases, including advanced visualization and predictive analytics.

In fact, according to a recent TDWI survey about analytics, the number of respondents who plan to use geospatial analytics will double between 2013 and 2016. Today, users want to better understand the value and use cases for this technology. This Checklist Report provides 7 such use cases.

Halper begins by examining using geospatial analytics in refining sales and marketing efforts, including segmenting customer markets and maximizing promotional activity. She also expla
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