SHELTON, Conn., Jan. 15 /PRNewswire-USNewswire/ -- TABS Group, a
marketing consulting and research company based on Shelton, CT
(http://www.tabsgroup.com), has released the survey results of voting preferences
based on purchase behavior of Vitamin and Nutritional Supplements. Working
with the renowned research company, TNS, TABS Group has discovered the
following patterns of party affiliation and presidential preferences:
1. Regular vitamin users are significantly more likely to be Republican
than Democrat. 50% of Republicans claimed to purchase at least 3 types
of supplements vs. only 43% of Democrats.
2. Republicans are twice as likely as Democrats or Independents of being
very heavy users of the category, defined as purchasing at least 6
supplement types (8% for Republicans vs. 4% for Democrats and
3. Among likely voters in the Democratic primary, Hillary Clinton had a
higher percentage of the preference among Regular Users vs. Non-Users
(44% vs. 40%). Conversely, Obama and Edwards had slightly higher
preference among Non-Users than Regular Users. For Obama, the split
was 25% vs. 23%; for Edwards 14% vs. 10%.
4. Among likely voters in the Republican primary, there was a clear
difference in preference of Non-Users vs. Regular Users. Non-Users
tended to favor the more socially conservative candidates -- Huckabee
(22%) and Thompson (15%) -- whereas their support dropped substantially
among Regular Vitamin Users: Huckabee (16%) and Thompson (10%).
Kurt Jetta, President of TABS Group, commented on the findings, "These
results provide interesting insight into Vitamin and Supplement Users and
how their usage patterns can predict and explain voting behavior. The
stereotype of the typical user being a hippie, earthy-type just does not
|SOURCE TABS Group|
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