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TABS Group Releases Intriguing Voting Trends Based on Vitamin and Supplement Usage: Republicans More Likely to Use Supplements
Date:1/15/2008

SHELTON, Conn., Jan. 15 /PRNewswire-USNewswire/ -- TABS Group, a marketing consulting and research company based on Shelton, CT (http://www.tabsgroup.com), has released the survey results of voting preferences based on purchase behavior of Vitamin and Nutritional Supplements. Working with the renowned research company, TNS, TABS Group has discovered the following patterns of party affiliation and presidential preferences:

1. Regular vitamin users are significantly more likely to be Republican

than Democrat. 50% of Republicans claimed to purchase at least 3 types

of supplements vs. only 43% of Democrats.

2. Republicans are twice as likely as Democrats or Independents of being

very heavy users of the category, defined as purchasing at least 6

supplement types (8% for Republicans vs. 4% for Democrats and

Independents).

3. Among likely voters in the Democratic primary, Hillary Clinton had a

higher percentage of the preference among Regular Users vs. Non-Users

(44% vs. 40%). Conversely, Obama and Edwards had slightly higher

preference among Non-Users than Regular Users. For Obama, the split

was 25% vs. 23%; for Edwards 14% vs. 10%.

4. Among likely voters in the Republican primary, there was a clear

difference in preference of Non-Users vs. Regular Users. Non-Users

tended to favor the more socially conservative candidates -- Huckabee

(22%) and Thompson (15%) -- whereas their support dropped substantially

among Regular Vitamin Users: Huckabee (16%) and Thompson (10%).

Kurt Jetta, President of TABS Group, commented on the findings, "These results provide interesting insight into Vitamin and Supplement Users and how their usage patterns can predict and explain voting behavior. The stereotype of the typical user being a hippie, earthy-type just does not hold,
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SOURCE TABS Group
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