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Sysmex Announces Brand Change
Date:10/1/2008

MUNDELEIN, Ill., Oct. 1 /PRNewswire/ -- Sysmex America, Inc. and its subsidiary, Sysmex Canada, Inc. today announced the introduction of the company's new brand logo, said Kazuya Obe, Executive Vice Chairman, Sysmex Corporate and CEO, Sysmex America, Inc. The timing of this brand change corresponds with the opening of the company's new TechnoPark in Japan and the company's 40th anniversary. The new logo marks the increased significance of the company's corporate philosophy, the "Sysmex Way" and of the Sysmex brand moving forward, added Obe.

"Our corporate logo change symbolizes Sysmex's renewed determination and commitment to our mission of shaping the advancement of healthcare, while we visually mark the quality and reliability of Sysmex products and services. When clinical laboratories see the Sysmex logo, we want them to immediately associate it with a trusted symbol in the clinical laboratory market -- a symbol that also communicates Sysmex values, our corporate personality and our vision," said Obe.

The company's new branding is scheduled for full introduction during Sysmex Corporation's week-long 40th anniversary celebration activities beginning October 1, 2008 in Kobe, Japan.

About Sysmex -- 40th Anniversary

In 1968, TOA Medical Electronics Co., Ltd. was established as a result of the company's commitment to apply its core competence in electronics to the medical industry. In the forty years since its founding, the company now known as Sysmex Corporation is a world leader in clinical laboratory automation and solutions, including clinical diagnostics, automation and information systems. Its clinical laboratory instruments have earned the industry's highest ranking for reliability and performance, meriting strategic alliances with key industry leaders servicing physicians' offices and healthcare providers across the nations. For more information about Sysmex, please visit http://www.sysmex.com.


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SOURCE Sysmex America, Inc.
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