FORT WORTH, Texas, Oct. 2 /PRNewswire/ -- DSS Research announced the findings of the latest wave of its quarterly, national SeniorTrax(R) survey. The survey was completed in late June and found that just 2.6% of those with MediGap or Medicare Only coverage are definitely or very likely to switch to MA coverage in the next 12 months. The survey was conducted nationally with 600 Medicare beneficiaries. Among those "not at all" or "not too likely" to switch, general satisfaction with their current coverage and familiarity with their carrier are the dominate reasons for not switching.
"These findings are consistent with what we have found in previous waves of SeniorTrax(R) research and with what we find in the custom surveys we do, inertia is a big factor and once they have chosen an option it is very difficult to get seniors to switch," says Roger Gates CEO of DSS Research.
About DSS Research
DSS Research is a national marketing research firm specializing in health insurance and health care. Over the past 25 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment. This gives DSS a high-level view of the evolving health insurance industry. DSS employs more than 200 health care market research specialists. For more information, please visit http://www.dssresearch.com.
|SOURCE DSS Research|
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