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Swiffer Dusts Its Way Through Classrooms Across America
Date:8/24/2009

CINCINNATI, Aug. 24 /PRNewswire-FirstCall/ -- Just in time for back-to-school season, Procter & Gamble's (NYSE: PG) Swiffer brand has partnered with Dr. Paul Ehrlich, doctor for Beth Israel Medical Center in New York, NY, to create a campaign to educate parents on indoor allergens from cats, dogs and dust mites that are lurking in their child's classroom - and in their homes - this fall season.

"Understanding that children spend more than six hours a day in their classrooms, it is inevitable that with all of the dust-collecting hot spots, such as bookshelves, planters and stuffed animals, allergens from cats, dogs and dust mites are lurking," said Dr. Ehrlich. "I'm glad to be a part of Swiffer's Allergen Reduction Campaign because most parents don't realize that there are simple ways to reduce a child's exposure to allergens from cats, dogs and dust mites and that it should be a topic of discussion inside and outside the classroom."

As part of this campaign, Swiffer has also partnered with School Family Media and PTO Today to share tips and information from Dr. Ehrlich with over 6,600 PTO/PTA mom leaders across America. These leaders are encouraged to share the information from Dr. Ehrlich with the parents and teachers in their community to help raise awareness and take steps to reduce indoor allergens from cats, dogs and dust mites in their schools and homes.

"Since Swiffer 360 Degree Dusters fit almost anywhere to help clean large items, like tables and electronics, and easily get into tight spaces, like blinds and spindles, they are a great tool to help teachers reduce allergens from cats, dogs and dust mites in the classroom," said Dewayne Guy, external relations manager, Swiffer. "This Campaign allows us to interact with Swiffer's loyal following and give them the information they need to keep their families informed during this busy back-to-school season."

To educate parents and teachers on how to reduce allergens from cats, dogs and dust mites this back-to-school season, Dr. Ehrlich has provided the five key tips below:

  1. Remove piles of unused books from common spaces, as they can be a cause for in-door allergens from cats, dogs and dust mites.
  2. Keep an electrostatic duster handy to swipe over desks, chairs and windowsills to trap and lock dust. The Swiffer 360 Degree Dusters help reduce up to 90 percent of common household allergens from cats, dogs, and dust mites.
  3. Thoroughly clean your child's cubby or toy storage bin weekly, as it can be a collector of dust and pet dander.
  4. Get in the habit of having your child change their clothes immediately once home from school, because allergens from the classroom can easily cling to their clothing.
  5. Use a HEPA (High Efficiency Particle Air) Filter in high-traffic areas and common rooms to reduce tiny allergens, making the air cleaner for your children.

For further information on how to reduce allergens from cats, dogs and dust mites in the home and classroom, please visit www.swiffer.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About School Family Media, Inc.

School Family Media, Inc., is the parent company of PTO Today - the leading resource for school PTOs and PTAs - and SchoolFamily.com - the only website dedicated exclusively to helping parents navigate school challenges successfully. For 10 years, PTO Today has been connecting with PTO and PTA leaders and school families at every public and private K-8 school nationwide - more than 83,000 schools. School Family Media is focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. School Family Media's parent-focused, out-of-the-classroom programs -- such as School Family Nights, Back2School and now, Healthy School Kids, offer school families the widest possible range of opportunities and resources for strengthening the connection between the parent, student and school community. Learn more at: www.schoolfamilymedia.com.


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SOURCE Procter & Gamble
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