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SweetCheeks Products Goes ‘Thigh Tech’ with First Anti-Cellulite Mat with Immediate Results for at Home Use
Date:11/4/2013

Austin, TX (PRWEB) November 04, 2013

Austin, TX-based SweetCheeks Products, Inc. announced that it has launched discounted pre-orders for its anti-cellulite mat, SweetCheeks™ , on indiegogo.com, available through November 20, 2013. The crowd-funding website is a trusted platform for innovative and creative projects, and is a popular launching site for new technologies in the beauty and health field.

According to global research firm, Kline & Company, the ‘at-home’ beauty devices market grew 22% in 2012 and the Company is taking full advantage of this trend. SweetCheeks works on the principle of therapeutic massage, the foundation of many med spa anti-cellulite services but unlike existing products and services, users see immediate results while using the product in their home.

“SweetCheeks is what we call ‘Thigh Tech’” says Ashley Nichols, VP of Marketing. “Leveraging body weight against the textured surface of the mat creates a ‘passive acting’ massage. Our user simply sits on the mat for a half an hour each day, a regimen that fits seamlessly with everyday life. The mat creates impressions on the backside. An hour later, the resulting increased local circulation temporarily reduces the appearance of cellulite. Results last several hours to overnight, and maintenance consists of just sitting again on SweetCheeks for a half hour the next day,” says Nichols. “It couldn’t be easier and it is a one-time purchase.”

SweetCheeks, a patent-pending Class I medical device, is classified as a therapeutic massager with the FDA. Dr. Lawrence Broder, founder of Beleza Med Spas in Austin, an advisor and early investor, weighs in, “Cellulite is hard to manage. It’s genetic and most adult women have some degree of it. It requires daily exercise, the right diet, and the right therapeutic regimen to manage it. All treatment modalities today, some more effective than others, are temporary. In my practice
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