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Suze Orman Joins got milk? Milk Mustache Campaign: New Ad Encourages Families To Invest in Milk's Nutritional Assets
Date:9/29/2008

uarter's worth of a variety

of beverages.

-- Milk's Nine Essential Nutrient Assets: Discover the amount of other

beverages needed to get close to the nutrient-rich package in a single

8-ounce glass of milk.

-- Savvy Grocery Shopping Cart: Learn ways to feed a family for less by

navigating an interactive cart full of nutrient-packed groceries worth

$150, and download a savvy shopping tip sheet and grocery list.

-- More Suze: See her new ad and an exclusive, behind-the-scenes view of

the shoot.

Orman's ad copy reads: "Milk your budget. Investing in your health always pays off. That's why I drink lowfat milk. Even at today's prices, an 8-ounce glass of milk only costs about a quarter, which is a great value when you consider that milk is one of the most nutrient-rich items in your grocery cart(1). So drink up. You can't afford not to."

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) Based on August 2008 USDA and IRI nationwide grocery surveys for the average price of a gallon of milk.

Contact: Alev Cassandra

312/988.2455

aruntz@webershandwick.com


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SOURCE MilkPEP
Copyright©2008 PR Newswire.
All rights reserved

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