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Suze Orman Joins got milk? Milk Mustache Campaign: New Ad Encourages Families To Invest in Milk's Nutritional Assets
Date:9/29/2008

oon be appearing on milk cartons. The U.S. Food and Drug Administration approved a health claim that will urge Americans to boost their intakes of calcium and vitamin D for bone health suggesting that "adequate calcium and vitamin D throughout life, as part of a well-balanced diet, may reduce the risk of osteoporosis."

Nutritionist Dr. Keith Ayoob, author of "The Uncle Sam Diet," which outlines a healthy eating style for families based on the 2005 Dietary Guidelines for Americans, notes that milk remains one of the best ways to boost calcium and vitamin D and ensure a family's diet is nutritious and balanced during these hard economic times.

"It's important not to skimp on the three glasses of lowfat or fat free milk that the Dietary Guidelines for Americans recommend each day," says Ayoob. "Milk is one of the most economical sources of protein and an extremely cost-efficient source of calcium. It's simply one of the most nutrient-rich beverages you can buy."

Milk Your Budget Sweepstakes

From September 29 to October 12, consumers hungering to declare their financial freedom from the grocery store grind can enter the "Milk Your Budget" sweepstakes at whymilk.com/value_sweeps. Five visitors each day will have the chance to win $150 in groceries and learn more about how to milk their household budgets with new value tools, also on whymilk.com/value.

Priceless Nutrition and Grocery Shopping Resources on whymilk.com/value

Now more than ever consumers should focus on the economic and nutritional value of the foods and beverages filling their grocery carts to make sure they're getting the most for their money. New tools on whymilk.com about the value of milk and how to maximize household grocery budgets can help:

-- The Value of a Quarter: At about 25 cents per 8-ounce glass, on a gallon

basis, milk is a bargain with a number of liquid assets inside. Compare

the volume and nutritional value of a q
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SOURCE MilkPEP
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