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Suze Orman Joins got milk? Milk Mustache Campaign: New Ad Encourages Families To Invest in Milk's Nutritional Assets
Date:9/29/2008

With Food Prices on the Rise New Tools to Help Make More 'Cents' of Grocery Bills

WASHINGTON, Sept. 29 /PRNewswire/ -- Personal finance expert Suze Orman is the latest celebrity to join the famed Milk Mustache campaign, this time to help families invest in their health. With rising food costs, many families are economizing on groceries but one thing they should not cut back on is nutrition. At about 25 cents per 8 ounce glass, on a gallon basis, milk offers more nutrients per penny than almost any other beverage option in the supermarket -- proving key vitamins and minerals like calcium and vitamin D that are important for the entire family.

Though Orman advises fans never to borrow, she knows a good value when she sees it and quickly agreed to lend her upper lip to the got milk? Milk Mustache Campaign. Her Milk Mustache ad will debut September 29 in USA Today.

"In today's economy it's vital to put family first," says Orman. "Though food costs are up, there still are ways to feed your family well for less. One thing you can't afford to be without is milk because it's packed with nutrients to help make you strong and healthy. Milk is one of the most nutritious investments you can make for your family in the grocery store."

Milk's Nutrient Advantage - The Value of a Quarter

When compared to other beverage options such as soda, sports drinks, enhanced water or even vitamin D and calcium fortified orange juice, not one can stack up against the nutritional and economic value of a glass of milk. Milk offers the most bang for a quarter, with a full 8-ounce glass of nine essential nutrients, including calcium, vitamin A, vitamin D, protein and potassium. Other beverages fall short on nutrients and can cost up to seven times the amount of one serving of milk.

In fact, a new health claim acknowledging the vital role of vitamin D together with calcium for maintaining good bone health and reducing the risk of osteoporosis could s
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SOURCE MilkPEP
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