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Susan G. Komen for the Cure's Circle of Promise and The Links, Incorporated Unite to Rewrite the Story on African Americans and Breast Cancer
Date:1/11/2008

Luminaries Issue National Call to End Breast Cancer at the 2008 Trumpet

Awards

ATLANTA, Jan. 11 /PRNewswire/ -- 2008 TRUMPET AWARDS -- Susan G. Komen for the Cure and The Links, Incorporated, today rolled out an unprecedented collaboration to mobilize the African American community to end breast cancer forever at a press conference at the Omni Hotel at CNN Center. Through Komen for the Cure's Circle of Promise campaign, the two groups will work together to empower women to reclaim their lives and their health in an effort to reverse the alarming statistics on African Americans and breast cancer.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

The Circle of Promise campaign, launched in October, 2007, was created to engage African American women in the fight against breast cancer. Today's partnership with The Links, Incorporated, one of the largest and oldest community volunteer service organizations of women, accelerates Komen's ability to reach thousands of women in the U.S. and around the globe to provide hope, awareness, education and social support to breast cancer survivors, their family members and the community.

"In times of crisis, African Americans have traditionally turned to family, friends and the community for support and strength," said Dr. Gwendolyn Lee, national president of The Links, Inc. and a Circle of Promise Ambassador. "Through our alliance with Komen's Circle of Promise initiative, we hope our membership will make this fight their own and encourage other African American women to get active and empower others. We want the African American community to know that they are not alone. Together, we can find the cures."

Recent studies show that while African American women do not develop breast cancer as often as other women, they are more likely to die from it at a signific
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SOURCE Susan G. Komen for the Cure
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