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Susan G. Komen for the Cure Partners With the Original Butter Bell(R) Crock Developer
Date:9/27/2007

Butter Bell Has Gone Pink To Promote Breast Cancer Awareness

LOS ANGELES, Sept. 27 /PRNewswire/ -- L. Tremain, Inc. has entered into a partnership with Susan G. Komen for the Cure to manufacture and sell a pink Butter Bell(R) Crock with a spreader that features the pink breast cancer awareness ribbon. The pink crock hits the shelves today in celebration of National Breast Cancer Awareness Month and the program will continue for six months, through March 2008. L. Tremain will donate $1.75 to Komen for the Cure with a minimum guaranteed donation of $10,000. The pink Butter Bell Crock with pink ribbon spreader has a suggested retail price of $24.95. Additionally, anyone who purchases a pink Butter Bell(R) Crock will receive a 25% discount on a second Butter Bell(R) Crock of his or her choice.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070927/LATH038)

"We are proud to have the opportunity to partner with L. Tremain to increase breast cancer awareness and allow foodies nationwide to make a valuable contribution to breast cancer research and community outreach programs," said Cindy Schneible, vice president of resource development at Komen.

The French-inspired crock is a cook's delight, solving cold butter spreadability problems and safely keeping butter at room temperature without refrigeration, spoilage or odors. The Breast Cancer Awareness crock will be available at http://www.butterbell.com or toll-free at 1-888-575-1900. It will also be available at selected house wares, specialty and gourmet outlets including Sur La Table.

The Original Butter Bell(R) Crock is a modern version of the authentic French beurrier created in the 16th century. Made from high quality, durable stoneware, the Butter Bell safely keeps butter at room temperature -- on the counter or tabletop -- without spoilage, refrigeration or odors.

Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I'M AWARE.

Contacts: Terry Wills or Lauren Le Beau

Wills Communications, Inc.

(310) 524-0200


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SOURCE L. Tremain, Inc.
Copyright©2007 PR Newswire.
All rights reserved

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