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Susan G. Komen for the Cure Names Tim Doke Chief Marketing Officer
Date:12/12/2007

Thirty-year Communications Veteran Tasked with Expanding Opportunities for

People to Engage with the World's Largest Breast Cancer Organization

DALLAS, Dec. 12 /PRNewswire/ -- Tim Doke, one of the most recognized marketing and communications professionals, today was named chief marketing officer for Susan G. Komen for the Cure, the world's largest grassroots network of breast cancer survivors and activists.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

Doke joins Komen for the Cure after serving as a communications executive for some of the world's largest companies and agencies including American Airlines, Brinker International, Dell, Freescale Semiconductor and Hill & Knowlton. As a result of his work at American Airlines during and following the events of 9/11, he was recognized in 2002 as the Public Relations Professional of the Year by the Public Relations Society of America.

"Tim has a proven track record in building brands and a deep understanding of what makes consumers tick," said Hala Moddelmog, Susan G. Komen for the Cure president and CEO. "His experience comes at a critical time as Komen raises the momentum of the global breast cancer movement to the next level, and works to achieve our goal of investing another $2 billion in breast cancer research and community outreach programs in the next 10 years in order to discover and deliver the cures."

Helping Komen to Engage New Activists

In his new role, Doke will work to expand opportunities for people to engage with Komen and to empower them with quality resources. He will oversee the areas of cause marketing, sponsorships, multicultural marketing, public policy, brand marketing, merchandising, communications and events.

"Susan G. Komen for the Cure has built an amazing brand with a powerful identity as the pioneer of the global breast cancer movement and voice for those who have had no one to represent them," said Doke. "Now, as the organization marks its 25th anniversary and the breast cancer movement is reaching critical momentum, is an unprecedented opportunity to build upon Komen's reputation and engage new activists in our effort to save lives and end breast cancer forever."

Doke's Background

Doke has extensive national and international experience in strategic communications, public affairs, advertising and branding, marketing, media relations, crisis communications, internal communications, litigation PR, issues management and corporate giving and foundation management. Doke has worked closely with CEOs on all areas of reputation management and brand protection.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.


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SOURCE Susan G. Komen for the Cure
Copyright©2007 PR Newswire.
All rights reserved

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