Thirty-year Communications Veteran Tasked with Expanding Opportunities for
People to Engage with the World's Largest Breast Cancer Organization
DALLAS, Dec. 12 /PRNewswire/ -- Tim Doke, one of the most recognized marketing and communications professionals, today was named chief marketing officer for Susan G. Komen for the Cure, the world's largest grassroots network of breast cancer survivors and activists.
Doke joins Komen for the Cure after serving as a communications executive for some of the world's largest companies and agencies including American Airlines, Brinker International, Dell, Freescale Semiconductor and Hill & Knowlton. As a result of his work at American Airlines during and following the events of 9/11, he was recognized in 2002 as the Public Relations Professional of the Year by the Public Relations Society of America.
"Tim has a proven track record in building brands and a deep understanding of what makes consumers tick," said Hala Moddelmog, Susan G. Komen for the Cure president and CEO. "His experience comes at a critical time as Komen raises the momentum of the global breast cancer movement to the next level, and works to achieve our goal of investing another $2 billion in breast cancer research and community outreach programs in the next 10 years in order to discover and deliver the cures."
Helping Komen to Engage New Activists
In his new role, Doke will work to expand opportunities for people to engage with Komen and to empower them with quality resources. He will oversee the areas of cause marketing, sponsorships, multicultural marketing, public policy, brand marketing, merchandising, communications and events.
"Susan G. Komen for the Cure has built an amazing brand with a powerful
identity as the pioneer of the global breast cancer moveme
|SOURCE Susan G. Komen for the Cure|
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