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Susan G. Komen for the Cure(R) Encourages Nation to 'Go Passionately Pink' by Donning Pink, Donating Funds to End Breast Cancer Forever
Date:5/15/2008

Registration Opens for Passionately Pink for the Cure(R) 2008

DALLAS, May 15 /PRNewswire/ -- As part of its vision to realize a world without breast cancer, Susan G. Komen for the Cure(R) is encouraging people to show their true colors by participating in Passionately Pink for the Cure(R), a simple national fundraising program that inspires breast cancer advocacy and honors those affected by the disease. Registration for the 2008 program is now open at the newly redesigned http://www.passionatelypink.org.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

Passionately Pink for the Cure is a grassroots program in which companies, organizations, social groups or individuals pick a day to wear pink, and each group member donates $5 or more to Komen for the Cure. Groups can select any day or days from May through October to "go Passionately Pink" and show their colors.

Participants are encouraged not only to wear pink, but also to get creative and make the day fun and educational. Groups can organize theme days or host events in honor of breast cancer survivors. After registering at http://www.passionatelypink.org, groups will receive a free participation kit that includes ideas and promotional materials for their Passionately Pink day. Groups host their own events and then send the funds raised back to Komen.

"Nearly everyone knows someone who has been affected by breast cancer. Going Passionately Pink is an easy and fun way to show your support for ending the disease," said breast cancer survivor Hala Moddelmog, president and CEO of Komen for the Cure. "Passionately Pink for the Cure participants play a critical role in helping us create a world without breast cancer-and they do it in style!"

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SOURCE Susan G. Komen for the Cure
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