Adding Strategic Depth to the European Advertising and Medical Education
NEW YORK, April 15 /PRNewswire/ -- Susan Byrne, a healthcare marketing executive with more than 15 years strategic and business-building experience, has joined GHG Grey Healthcare Group in the newly created position, EVP, Strategy and Business Development, Europe. GHG Grey Healthcare Group (GHG) is a WPP company and one of the world's leading healthcare communications companies. Ms. Byrne is a pharmaceutical and agency-side sales and marketing pro renowned for fostering teamwork across companies, and creating successful advertising and medical education businesses and client partnerships.
As EVP, Strategy and Business Development, Europe, Ms. Byrne will work with the GHG European advertising, medical education, and managed care/access companies to develop a long-term growth strategy, expand the network, and create cross-country integrated multichannel solutions for clients. Based in London, she will also coordinate GHG's efforts in Europe, liaising with US offices on global new business opportunities across disciplines, including advertising, medical education, digital, and managed care/access.
"Susan's strategic strength is a key addition to our network," say Lynn O'Connor Vos, CEO, GHG. "She is extremely skilled at identifying and satisfying clients needs, and that knowledge supported by GHG's integrated group of worldwide services will be a true force in the industry."
Ms. Byrne knows WPP well. Prior to joining GHG, Susan spent more than 6 years as President, Medical Education Europe at Ogilvy Healthworld, a WPP communications company. As President, she had P&L, operational and management responsibilities and a network role growing medical education in Europe. Her clients included BMS, GlaxoSmithKline, Johnson & Johnson, Boehringer Ingelheim, Allergan, Nestle, Pfizer, and Galderma.
For the past year, Ms. Byrne also held a WPP Client Partner role on Team BMS. As Client Partner, she worked with WPP agencies and BMS Europe on innovation and marketing and business development. Ms. Byrne has built many strong relationships within BMS and will continue as a Client Partner in her new position with GHG.
GHG Grey Healthcare Group is a global communications network with 43 companies in 22 countries. It has an extensive array of integrated marketing tools, including strategic services, online and offline advertising, branding and consulting, DTC/DTP advertising, online and offline medical education, access and managed markets strategy, search optimization, scientific visualization and illustration, and contract sales and sales training expertise.
|SOURCE GHG Grey Healthcare Group|
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