Survey Reveals Women Aren't Doing All They Can to Support Bre... ( ...)

Survey Reveals Women Aren't Doing All They Can to Support Breast Health

Date:7/23/2009

MORRISTOWN, N.J., July 23 /PRNewswire/ -- A recent Yankelovich survey unveiled that although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. What's more, 80 percent of the women surveyed have been personally affected by breast cancer or know someone who has been. To address this issue, One A Day Women's Multivitamins is encouraging women to join a virtual march against breast cancer through the One A Day Women's Take A Stand Campaign.

From now through the end of October, everyone will have the opportunity to show that they're taking a stand against breast cancer by going to www.oneaday.com and creating a customizable character in honor of someone special.

The survey also found that one in five women who support breast health or breast cancer awareness causes wish they could do more, and 60 percent of women who have not supported breast cancer organizations and causes say they lack the time or money. Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research. For each character created, the One A Day brand will make a donation to a breast cancer cause selected by consumers. The organizations that will be included are: The Breast Cancer Research Foundation, the American Cancer Society and Breast Cancer Network of Strength.

"This program is part of our continued efforts to increase awareness about the importance of supporting breast health," said Barton Warner, Vice President of Marketing and New Business for Bayer Consumer Care. "Last year One A Day Women's woke women up about breast cancer through the One A Day Women's Wake-Up Call program, and now it's time women answer the call by ta
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