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Survey Reveals Heartburn Sufferers Experience More Heartburn During the Holidays
Date:10/30/2008

National Heartburn Alliance Helps to Educate During Heartburn Awareness

Month

CHICAGO, Oct. 30 /PRNewswire/ -- Heartburn remains a burning problem for more than 60 million Americans each month(1) and this November, the National Heartburn Alliance (NHBA) is recognizing the need for heartburn education by helping sufferers learn about treatment options and lifestyle changes during Heartburn Awareness Month in November.

The NHBA conducted its annual survey to gauge consumer habits to help determine the activities that are most responsible for heartburn during the holiday months. The 2008 survey* results show that nearly 40 percent of people experience an increase in heartburn symptoms during the season and an overwhelming 53 percent of people said they would enjoy the holidays more if they didn't have to worry about heartburn.

"November is a perfect time for heartburn sufferers and health care professionals to address heartburn, because more people tend to over-indulge in holiday meals," says Pat Baird, registered dietitian and NHBA Board member. "By incorporating lifestyle changes into their diets, heartburn sufferers can learn to alleviate symptoms so they can enjoy the holidays."

Lifestyle tips from Pat include:

-- Don't overindulge. Allow yourself to eat your favorite holiday foods, but try smaller portions. Keep in mind that too much of a good thing can lead to heartburn.

-- Avoid heartburn triggers. Red wine, foods with high fat content, and spices are just a few common heartburn triggers.

-- Control late night munchies. Try not to eat late at night or right before going to bed to decrease your chances of suffering from nighttime heartburn.

-- Keep your cool. Stress levels tend to increase during the holidays. Relax by taking a few moments for yourself each day. Consider taking a 10- minute walk after a holiday dinner for some stress-free quite time.

-- Moderation is the key. From Thanksgiving to New Year's Eve, holiday celebrations and alcoholic beverages are plentiful. If you are going to drink, choose cocktails that are easier on the tummy, such as a wine spritzer (white wine and club soda).

Although fifty-eight percent of respondents surveyed said overindulging in food and drink is most likely the cause for their holiday heartburn, an overwhelming 86 percent of respondents said the fear of heartburn does not change what they eat. In response, the NHBA suggests sufferers reconsider how they eat. Available through its Web site and educational brochures, the NHBA offers a list of heartburn friendly foods including low-acid food options so people can enjoy their favorite menus with heartburn friendly alternatives.

Stuart Spechler, NHBA Board member and Chief of the Division of Gastroenterology at the Dallas VA Medical Center recommends patients learn about the tips and tools on how to manage their heartburn. "Between overindulging in food and drink and a variety of lifestyle habits that tend to change over the holidays, heartburn can increase in some sufferers. The materials developed on behalf of the NHBA are able to provide a resource that sufferers can easily follow and adapt into their lifestyles."

Sufferers can visit the NHBA Web site at http://www.HeartburnAlliance.org to learn about lifestyle changes and order free educational brochures, available in English and Spanish. The NHBA also offers heartburn friendly recipes and cooking techniques for sufferers wanting to prepare a meal for holiday visitors. Included in the brochure are delicious treats, main courses and side dishes guaranteed to ease the onset of heartburn.

(1) Copyright (C) American Gastroenterological Association;

http://www.gastro.org

The National Heartburn Alliance is an organization dedicated to improving the lives of heartburn sufferers through education, information and support. Nationally recognized health care professionals, including experts in digestive disease, pharmacy, nutrition and nursing, comprise the Alliance. The NHBA receives support and sponsorship from the P&G Health Sciences Institute (pghsi.com).

*Synovate Inc.'s online Global Opinion Panel was used as the sample source for this study. This is a national household database consisting of over 1.4 million households that have agreed to participate in survey research. The study was conducted in June 2008 and included 1,000 representative interviews among adults age 18 to 65. The survey is balanced to be representative of the general population based upon region, gender, age and household income data from the U.S. Census Bureau. The selected individuals receive a customized e- mail inviting them to participate in the survey. The survey consists of a shared set of standard demographic questions.

MEDIA CONTACT:

Emily Domeyer

(312) 861-5276

Emily.Domeyer@mslpr.com


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SOURCE National Heartburn Alliance
Copyright©2008 PR Newswire.
All rights reserved

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