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Survey Reveals Consumer Interest in New Media Formats for Health Information From Hospitals
Date:11/3/2008

ustom Communications President and CEO Trent Sterling. "This study is another example of the ongoing research we conduct to keep our clients armed with valuable information about what their target audiences want -- particularly in an era of rapidly evolving media formats."

The online survey was conducted by custom print and online health publisher StayWell Custom Communications (SCC), a division of MediMedia USA, to determine consumer preferences related to health information provided on websites sponsored by hospitals, health plans and retail pharmacies. The survey was conducted in August 2008, and included a nationally representative sample of consumers.

Complete survey information with additional findings will be available soon from StayWell Custom Communications. For more information, please visit our website at http://www.staywellcustom.com.

About StayWell Custom Communications (SCC)

StayWell Custom Communications is a full-service, custom publisher of electronic health information solutions and custom print communications. StayWell Custom Communications, a division of MediMedia USA, is a member of the StayWell family of companies, which includes StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions, Krames and The Red Cross Strategic Business Alliance. For more information, visit http://www.staywellcustom.com.

About MediMedia

Headquartered in Chatham, NJ, with 1,600 employees in offices throughout the U.S., MediMedia is a publishing and information company which educates physicians and patients about drugs, diseases, therapies, health, safety and healthy lifestyles and is managed through two distinct business segments: the Consumer Group and the Professional Group. The Consumer Group provides patient edu
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SOURCE StayWell Custom Communications
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