Survey Confirms Americans Have a True 'Blind Spot' Regarding Their Eye Health - and the Real Danger ... (hat automatically darken when exposed to...)

Survey Confirms Americans Have a True 'Blind Spot' Regarding Their Eye Health - and the Real Danger of UV Rays

Date:11/12/2007

hat automatically darken when exposed to UV light. Transitions(R) lenses are the #1 brand of photochromic lenses recommended by eyecare professionals worldwide. Blocking 100 percent of UVA and UVB rays and reducing painful, discomforting glare, Transitions lenses are the single most convenient way to protect the eyes from UV radiation and glare all day, every day.

Key Results from the Omnibus Survey:

-- Ninety-five percent of respondents are unaware that UV exposure can

cause eye damage.

-- Fifty-seven percent of respondents say they do not wear protective

eyewear when in the sun for extended periods of time. And with

Americans spending an average of 3.5 hours per day outdoors - this

amounts to more than 1,000 hours of UV damage to their eyes each year.

-- Forty-four percent do not have daily eyewear with UV protection, so

nearly half of the population is placing itself at risk for UV damage

to the eyes.

-- Nearly half of young adult respondents (age 18-24) say they do not

agree that UV protection is important at all.

Transitions Optical conducted this recent survey (this year, it has been conducted in conjunction with the New England Eye Institute) for the second consecutive year to further uncover what consumers know about the damage UV can cause and what steps they take to protect themselves. These findings will be used to shape and help support Transitions' consumer outreach campaign, which will continue to focus on educating the public about the need for UV and glare protection. To request more consumer UV awareness statistics and/or to schedule a phone interview with Dr. Barresi, New England Eye Institute, please contact Lauren Haralson at 212.614.4192.

About New England Eye Institute

The New England Eye Institute is a network of eyecare centers and programs whose mission is to improve the visual health of populations through excellence in collaborati
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