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Survey: Americans' Love for Financial Security Taking Precedence over Traditional Romance This Valentine's Day
Date:1/15/2009

ractical or useful gift such as money towards bills, gas or other financial needs, as opposed to more traditional gifts such as flowers, chocolates or dinner out.

In addition, according to the LIFE survey, 42 percent of Americans who received a Valentine's Day gift last year didn't think their present was memorable and nearly half (48%) lamented that it lasted only a month or less. Perhaps with this in mind, 31 percent of Valentine's Day gift-givers said they will consider gifts that can be enjoyed for a longer period of time than those they gave last year.

"It's clear that given today's economy, Americans are adopting a new gift-giving mentality this Valentine's Day, focusing more on meaningful gifts that fulfill 'needs' as opposed to 'wants,'" said Feldman. "If you think about it, life insurance is one of the most enduring gifts you can give since it will provide financial protection for the ones you love for many years, long after the flowers have wilted and the chocolates have been eaten."

Selfless Love Contest

An act of "selfless love" is one in which you do something for someone else without expecting anything in return, like owning a life insurance policy. Most people will never see or experience the death benefits of a life insurance purchase. But the proceeds of a policy could benefit a person's loved ones for many years after he or she is gone.

To encourage Americans to commit selfless acts of love this Valentine's Day, LIFE is sponsoring an online contest during the weeks leading up to February 14. Consumers ages 18 and older are invited to nominate a close friend or family member who has exhibited selfless love for a chance to win a variety of prizes and a monetary donation in their name to a charity of choice. The Selfless Love contest will be open from January 15 through Valentine's Day 2009, with the winner announced in April. Learn more at

SOURCE The Life and Health Insurance Foundation for Education
Copyright©2009 PR Newswire.
All rights reserved

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