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Survey: Americans' Love for Financial Security Taking Precedence over Traditional Romance This Valentine's Day
Date:1/15/2009

The LIFE Foundation Launches Campaign to Encourage Americans to Insure Their Love

ARLINGTON, Va., Jan. 15 /PRNewswire/ -- Concern about the economy is causing many Americans to reconsider their approach to Valentine's Day. A new survey commissioned by the nonprofit LIFE Foundation reveals that seven in ten (70%) would forego celebrating Valentine's Day this year in exchange for greater financial peace of mind(1). Of those Americans who typically buy Valentine's Day gifts, the current state of the economy will influence gift-giving strategies in a variety of ways. Thirty-nine percent (39%) say they will consider less expensive gifts, 36 percent will focus on more thoughtful gifts, and 20 percent will consider not even giving a gift this year.

To coincide with the release of its survey results, the LIFE Foundation today kicked off a new national public awareness campaign, "Insure Your Love," to encourage Americans to consider a different way of expressing their love this Valentine's Day.

"The main reason to buy life insurance is because you love people and want to protect them financially, so Valentine's Day is an ideal time to consider a life insurance purchase," said Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation. "Life insurance helps guarantee that your loved ones will be provided for, even after you're gone. What a wonderful way to say 'I love you' to the most important people in your life."

A Shift Towards Practical and Lasting Gifts This Valentine's Day

In an ordinary year, the thought of giving something practical to your significant other for Valentine's Day may not have crossed the minds of many people looking to make a lasting impression. But there is nothing ordinary about today's economic climate. That might explain why 41 percent of women (and 48 percent of men) say this Valentine's Day they would prefer a p
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SOURCE The Life and Health Insurance Foundation for Education
Copyright©2009 PR Newswire.
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