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Surprise! Jamba Juice Treats Lucky San Francisco Cable Car Passengers to Free Rides on Saturday, October 17
Date:10/16/2009

EMERYVILLE, Calif., Oct. 16 /PRNewswire-FirstCall/ -- (Nasdaq: JMBA) - As a part of their Fall 'Feel Good Campaign', Jamba Juice announced today that they will be bringing some unexpected feel good boosts into people's busy week-end routines by treating a thousand lucky San Franciscans and Golden State visitors to free cable car rides this Saturday, October 17. Bananaman, the Jamba Juice 'Feel Good Jambassador', will bring unexpected cheer to riders as he makes surprise appearances on San Francisco's three Cable Car lines -- Powell-Mason, Powell-Hyde and California Street -- to pass out cable car tickets and Jamba 'Feel Good Bucks.'

The three-month 'Feel Good Campaign,' is comprised of three elements 'Feel Good Bucks', 'Feel Good Moment Sweepstakes' and unexpected public 'Feel Good Events.' The campaign embraces the excitement customers have for Jamba Juice® products and blends up another way to keep them feeling good.

"As a Bay Area based company, we wanted to do something special in our hometown," said James D. White, president and chief executive officer, Jamba Inc. "We know how much locals and visitors alike love San Francisco's Cable Cars - so to keep them feeling good this Saturday, we are putting Bananaman in the middle of the action. He will be engaging our fans, passing out a thousand free rides and 'Feel Good Bucks', while traveling on these moving historic landmarks."

Jamba plans to give away 30 million Jamba Juice 'Feel Good Bucks' - vouchers worth anywhere from $1 towards a Jamba product purchase to $10,000 in cash -- during the course of this promotion. The individual value of the 'Feel Good Buck' will be revealed by a Jamba team member when entered at a Jamba register, bringing an element of surprise to lucky Jamba Juice customers. Bucks may be used at participating Jamba Juice locations t
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SOURCE Jamba, Inc.
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