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Supporting Susan G. Komen for the Cure(R) During National Breast Cancer Awareness Month
Date:10/13/2008

VIPER GOES PINK! KEEP WARM THIS WINTER WITH THE VIPER RESPONDER LE SPECIAL

EDITION VEHICLE SECURITY & REMOTE START SYSTEM

VISTA, Calif., Oct. 13 /PRNewswire-FirstCall/ -- Directed Electronics, a wholly-owned subsidiary of DEI Holdings Inc. (Nasdaq: DEIX), has joined the fight against breast cancer with the availability of Responder LE Special Edition 2-Way Vehicle Security & Remote Start systems from Viper, supporting Susan G. Komen for the Cure. For each pink Responder LE sold, Directed will donate $14. The company has made a donation of more than $50,000 to date.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081013/LAM086)

(Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

Responder LE is the most advanced and user-friendly vehicle security and remote start system in Directed's history. The owner is able to start the vehicle's engine with the push of a button from up to 2,000 feet away and receive confirmation on the remote that the vehicle has started and is either warming up (in the winter) or cooling down (in the summer). The 2-Way remote will also make an audible tone if the system's siren is sounding within range of the remote, alerting the user to a possible break-in attempt.

Viper Responder LE was recognized with a prestigious Best of Innovations Award at the 2008 Consumer Electronics Show (CES), one of Directed's eight Innovations Awards. The award reflects the company's #1 market share position in aftermarket Vehicle Security & Remote Start. These are Directed's thinnest and most advanced 2-Way remote cont
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SOURCE Directed Electronics
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