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Supporting Susan G. Komen for the Cure(R) During National Breast Cancer Awareness Month
Date:10/13/2008

VIPER GOES PINK! KEEP WARM THIS WINTER WITH THE VIPER RESPONDER LE SPECIAL

EDITION VEHICLE SECURITY & REMOTE START SYSTEM

VISTA, Calif., Oct. 13 /PRNewswire-FirstCall/ -- Directed Electronics, a wholly-owned subsidiary of DEI Holdings Inc. (Nasdaq: DEIX), has joined the fight against breast cancer with the availability of Responder LE Special Edition 2-Way Vehicle Security & Remote Start systems from Viper, supporting Susan G. Komen for the Cure. For each pink Responder LE sold, Directed will donate $14. The company has made a donation of more than $50,000 to date.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081013/LAM086)

(Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

Responder LE is the most advanced and user-friendly vehicle security and remote start system in Directed's history. The owner is able to start the vehicle's engine with the push of a button from up to 2,000 feet away and receive confirmation on the remote that the vehicle has started and is either warming up (in the winter) or cooling down (in the summer). The 2-Way remote will also make an audible tone if the system's siren is sounding within range of the remote, alerting the user to a possible break-in attempt.

Viper Responder LE was recognized with a prestigious Best of Innovations Award at the 2008 Consumer Electronics Show (CES), one of Directed's eight Innovations Awards. The award reflects the company's #1 market share position in aftermarket Vehicle Security & Remote Start. These are Directed's thinnest and most advanced 2-Way remote controls ever, with an ergonomic patent pending industrial design, made to fit the user's hand comfortably, enabling effortless and intuitive single-handed operation.

Other key aspects of the Responder LE remote are the GhostLights(TM) that enable 2-Way operation of the pink remote, confirming that commands sent to the vehicle have been received. These GhostLights are LED indicators concealed in the bezel, which can only be seen when illuminated. Each Responder LE Special Edition system comes with two pink remotes: one 2-Way transceiver and an identical 1-Way transmitter.

Responder LE Special Edition systems supporting Susan G. Komen for the Cure are available at http://www.viper.com and at Viper retailers in North America with an MSRP of $479. For more information and a store locator, please visit http://www.viper.com

About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize the science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.

About DEI Holdings

Headquartered in Southern California, DEI Holdings, Inc. (NASDAQ: DEIX) is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio(R) and Definitive Technology(R) brand names), and consumer-branded vehicle security and remote start systems (sold under the Viper(R), Clifford(R), Python(R), Autostart(R) and other brand names). DEI Holdings is also the largest aftermarket supplier of SIRIUS satellite radios and accessories, and a supplier of mobile audio sold principally under both the Polk Audio and Orion(R) brand names. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has approximately 470 employees and operations in California, Maryland, Canada, and Asia. For more information, please visit http://www.deiholdings.com.


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SOURCE Directed Electronics
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