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'Supernanny' Jo Frost Joins the Partnership for a Drug-Free America in Supporting Time To Talk(TM)
Date:10/11/2007

- Jo Frost to be Featured on Yahoo! Answers -

NEW YORK, Oct. 11 /PRNewswire-USNewswire/ -- The Partnership for a Drug- Free America today announced Jo Frost, star of the reality show Supernanny, which reaches parents and families across the country, is helping support the Partnership's new cause-marketing initiative, Time To Talk(TM) (http://www.TimeToTalk.org) by posing a question to the Yahoo! Answers community.

At Yahoo! Answers, Yahoo! visitors from around the world share information and knowledge on every topic under the sun, from politics and food to home improvement and parenting. With more than 95 million users around the world and 350 million answers, Yahoo! Answers is the largest knowledge-sharing community on the Web.

Jo Frost is asking the question "How can parents determine whether or not their kids are experimenting with drugs and alcohol?" Frost's question reflects Time To Talk's mission to encourage and empower parents to have ongoing conversations with their teens about the risks of drug and alcohol abuse. Parents are encouraged to visit Yahoo! Answers and share their valuable knowledge by responding to Frost's question. Go to Yahoo! and search for "Jo Frost Question." (http://www.yahoo.com)

"Jo Frost is a wonderful asset to parents and caregivers on her reality show Supernanny and we are delighted to have her join the Partnership via Time To Talk and participate on Yahoo! Answers," said Steve Pasierb, president & CEO of the Partnership. "Ms. Frost's first-hand knowledge of children's behavior and her desire to help parents find healthy solutions to child rearing is a perfect match. She is an ideal messenger to support and encourage parents to have frequent dialogues with their kids to help keep them healthy."

During her 16-year career as a childcare specialist, Frost has helped families in all aspects of child-rearing challenges. She has also has given her time to numerous charities on both sides of the Atlantic.

"I have seen children and parents interact and understand the balance of families, I want to make sure parents are equipped to help their children make healthy choices," said Frost. "I am pleased to have the opportunity to help the Partnership spread the word about this innovative campaign that helps equip parents and caregivers with the knowledge to safeguard their children from the risks of drug and alcohol abuse."

Time To Talk provides parents with practical tips, tools and information to not only start the conversation, but to keep it going. Parents can find helpful information on http://www.TimeToTalk.org such as -- Tips for Getting the Conversation Started, How to Help Your Kid Turn Down Drugs, a Drug Guide that highlighting the top 13 drugs teens use, answering the question: "Did You Do Drugs?" and "Is Your Child Using Drugs or Alcohol."

The Partnership for a Drug-Free America is a nonprofit organization uniting communications professionals, renowned scientists and parents. Best known for its national drug-education campaign, the Partnership's mission is to reduce illicit drug use in America. Now in its 20th year, the Partnership helps parents and caregivers effectively address drug and alcohol abuse with their children. A major new initiative now unfolding integrates the latest science and research with the most effective traditional media and digital communication techniques to give parents the tools, resources and support they need to help their children lead healthy lives. This effort -- the first ever for the Partnership -- will include a web-based interactive information resource center, parent-to-parent support network, a national toll-free call center and user-friendly online/offline tools. The Partnership depends on donations and support from individuals, corporations, foundations and government. The Partnership thanks SAG/AFTRA for their ongoing generosity.


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SOURCE The Partnership for a Drug-Free America
Copyright©2007 PR Newswire.
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