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Supermodel Rachel Hunter Helps Over 300 People Find Their Slim
Date:12/11/2007

Michigan Native Wins Online Contest Sponsored By Slim-Fast and iVillage

ENGLEWOOD CLIFFS, N.J., Dec. 11 /PRNewswire/ -- This past summer hundreds of women heard supermodel Rachel Hunter loud and clear: Find the Weight that's Right for YOU! Rachel joined forces with Slim-Fast and iVillage, the #1 destination for women online, to help women achieve realistic and healthy weight loss and challenged them to "find their slim". This effort was part of the launch of a new communications campaign called, 'Find Your Slim,' for the Slim-Fast brand. The campaign is a new point of view for the brand based on the guiding principle that there is no one ideal weight or size that suits everyone, and that each individual should set their own personal weight loss goal that is realistic and achievable.

Rachel Hunter challenged women across America to join her in a 10-week "Find Your Slim" contest. Hunter encouraged consumers to set a simple and doable weight loss goal of between 10 and 20 pounds, and she incorporated Slim-Fast into her own life to reach her personal goal of losing 10 pounds for an upcoming photo shoot. Over 300 women responded to the challenge, as inspirational stories and before-and-after photos demonstrating weight loss poured in.

Michigan native Melinda Simon has been chosen as the winner of the 10-week "Find Your Slim" contest. Simon had to first submit her story explaining why she wanted to 'Find her Slim,' along with a photo of herself. She weighed 204 pounds at the beginning of the 10-week contest and while setting a long term goal weight of 150 pounds, Melinda knew that just getting started and experiencing any level of weight loss would be a success. In 10 weeks she lost a total of 14 pounds bringing her current weight down to 190 pounds. The "Find Your Slim" contest has begun to create a change in Melinda that goes beyond the numbers on the scale or size of her jeans.

"I've found my slim by no longer making excuses," said Meli
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SOURCE Slim-Fast Foods Company
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