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'Super Lice' Repelled by All-Natural Products First Ever Independent Study Shows
Date:5/13/2009

ROSEMARY REPEL(R) Shows Stellar 92 Percent Effective Rate; First For Non-Chemical Treatment

PASSAIC, N.J., May 13 /PRNewswire/ -- As "super lice" become more resistant to some pharmaceutical remedies, a just released, independent study reveals that the all-natural head lice product line, Rosemary Repel Hair Care, has an over 92% effective rate in preventing lice from infesting hair follicles.

In an in-vitro research project using live lice, it was determined that Rosemary Repel Spray, marketed under the brand name Fairy Tales Hair Care for Children was highly effective in warding off lice from a treated hair sample.

Lice Solutions Resource Network, Inc., a nonprofit organization specializing in research, community education, as well as strand-by-strand removal treatments of head lice, conducted the new, independent in-vitro efficacy study.

"We believe this is the first independent research on a product with natural ingredients that deter head lice as opposed to chemical lice removal," according to Katie Shepherd, principal investigator and executive director.

The controlled tests involved placing two tufts of hair on either side of a midline drawn in 55 Petri dishes. Each dish contained one hair tuft treated with water and the other with one of four Rosemary Repel products (Spray, Gel, Conditioner and Shampoo) over 24 hours. The lice were placed on the midline and their position observed at predetermined intervals. According to Ms. Shepherd, "We determined that the product claims of repelling lice from human hair indeed have efficacy, based on our extensive testing."

Three other Rosemary Repel products achieved similarly significant results in resisting lice. Those products were Rosemary Repel Gel, Rosemary Repel Conditioner and Rosemary Repel Shampoo which when combined with Rosemary Repel Spray can increase the effectiveness to almost 100%.

"In the past, there has been anecdotal evidence that citronella, rosemary, eucalyptus, piperonal and lavender have been indicated as useful for the prevention of head lice infestations," explains Risa Barash, executive director at Fairy Tales Hair Care. "It is important for us to have the first and only validation that the Rosemary Repel products work as advertised in preventing lice and when used together daily are safe, highly effective and appealing."

About Fairy Tales Hair Care for Children

Founded in 1999, Fairy Tales Hair Care Products have been producing their line of organic Rosemary Repel(R) products which include a complete line of shampoos and conditioners, gels and sprays that can be used daily. The products are all-natural and layer hair with fragrant herbs to help repel head lice. Fairy Tales Hair Care products are sold internationally in thousands of salons and pharmacies and on the web.

Headquartered in Passaic, New Jersey, Fairy Tales Hair Care is the U.S. leader in all-natural lice prevention hair care products that are safe, non-toxic and can be used daily all year-round. For more information, call (888) 244-1990, or www.fairytaleshaircare.com.

Contact: Risa Barash (888) 244-1990 or Risa@Fairytaleshaircare.com


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SOURCE Fairy Tales Hair Care, Inc.
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