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Super Charge the Skin with Murad Vitalic(R) Featuring Energizing Pomegranate Complex(TM)
Date:2/25/2008

With Standardized Pomegranate Extract and Pomegranate Seed Oil for

Anti-Inflammatory, Antioxidant and Cell Protecting Benefits

EL SEGUNDO, Calif., Feb. 25 /PRNewswire/ -- When it comes to the use of pomegranate in skincare for anti-inflammatory, antioxidant and cell membrane benefits, not everything with pomegranate is created equal; it is the quality of the extract that counts! The Murad Vitalic(R) line with Energizing Pomegranate Complex(TM) offers standardized Pomegranate Extract and Seed Oil to deliver results.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080225/LAM069)

The Energizing Pomegranate Complex(TM) is Dr. Murad's exclusive blend of Artemia Extract and Pomegranate Extract, plus Pomegranate Seed Oil. This standardized Pomegranate Extract contains Ellagic Acid, a powerful antioxidant that effectively protects the skin from the free radicals prevalent in smoke, pollution and ultra-violet radiation. The Pomegranate Seed Oil contains Punicic Acid, a potent anti-inflammatory with Oleic and Linoleic Acids, both vital for cell regeneration and proliferation. Artemia, a natural marine complex containing GP4G, (Diguanosine Tetraphosphate) has been shown to boost cell metabolism and stimulate cell regeneration in the epidermis. When used together, extracts of Artemia, Pomegranate and Pomegranate Seed Oil create a dynamic blend that keeps cells functioning at their highest level.

"I've been studying the effects of Pomegranate on the skin, since the early 90's, years before it became a widely recognized fruit. Through my research in Ethnobotony, the use of plants indigenous to a region, I've found that Pomegranates were considered one of the first medicines known to man. A plant that thrives in the harsh sun and found in dry, hot areas of the world, Pomegranate Extract and Pomegranate Seed Oil provide potent antioxidants and skin cell energizers. Eat it, drink it, and most importantly, look for a standardized extract to take internally AND to apply topically as part of your daily skincare regimen," explains Dr. Howard Murad, dermatologist, CEO and founder of Murad, Inc. "There are many products on the market that promote pomegranate as an ingredient, however it's important to look for a standardized extract of the plant and the seed oil. That's what makes a significant difference."

Murad Vitalic(R) features four unique products with multiple benefits:

-- Energizing Pomegranate Cleanser, a dual-action formula, transforms from

liquid to foam upon application, cleansing while toning skin. Enriched

with Copper and Murad's Energizing Pomegranate Complex(TM), this

cleanser tightens pores while leaving skin soft and balanced. (5.1 fl.

oz., $25.00 retail)

-- Energizing Pomegranate T-Zone Pore Refining Gel keeps pores clear while

balancing oily and dry zones to maintain healthy skin. Pomegranate

Extract prevents oil oxidation thus eliminating dark, clogged pores and

protects against free radical damage. Pomegranate Seed Oil provides

anti-inflammatory benefits. Glycolic and Salicylic Acids gently

exfoliate to remove pore-clogging impurities, and dull, dry skin cells.

Retinol improves texture, tone and radiance. (2.0 fl. oz., $40.00

retail)

-- Energizing Pomegranate Moisturizer SPF 15 banishes shine and protects

skin from the elements with oil-free hydration. SPF 15 provides

broad-spectrum UVA/UVB protection. This lightweight formula features

Panthenol for skin soothing and hydrating benefits. (2 fl. oz.,

$32.00 retail)

-- Energizing Pomegranate Lip Protector SPF 15 replenishes and restores

dry, dehydrated lips. Utilizing the benefits of Pomegranate Extract and

UVA/UVB sunscreens for powerful antioxidant protection to fight free

radicals, this antioxidant lip therapy contains Salicylic Acid to

gently exfoliate, and Shea Butter and Jojoba Esters to condition and

intensely hydrate the lips. (0.5 fl. oz., $16.50 retail)

Murad, Inc. was founded in 1989 by Howard Murad. M.D., recognized as one of the world's foremost authorities in skin health. Based in Los Angeles, CA, the global headquarters are home to the Murad Medical Group, the award winning Murad Medical Spa, the revolutionary Murad Inclusive Health Center(R), and Murad Research Labs.

As the pioneer of the doctor-branded skincare and medical spa movements, Dr. Howard Murad and his research team develop innovative formulas that consumers can access conveniently through the company website, salons, spas and select retail outlets. Murad products are available in over 33 countries worldwide, and are ranked number one as the best selling clinical skincare brand at many locations including Sephora and Ulta.

For more information and other locations offering Murad products and professional services, please call 800-33-MURAD or visit http://www.murad.com.

Murad. Where skincare meets healthcare(R).


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SOURCE Murad, Inc.
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