Navigation Links
Super Bowl Advertising, In Good Times And Bad
Date:1/28/2010

Gallup & Robinson studies attitudes towards Super Bowl advertising throughout the economic ups and downs of the decade.

Pennington, NJ (PRWEB) January 28, 2010 -- In good times and in bad, people like to look at Super Bowl advertising. According to the market research firm, Gallup & Robinson, Inc., overall attitudes towards Super Bowl advertising have remained strongly positive throughout the economic ups and downs of the decade, although some specific attitudes have declined.

In an ongoing study of attitudes towards Super Bowl advertising Gallup & Robinson, Inc. asked Super Bowl viewers whether they agreed or disagreed with a series of statements about Super Bowl advertising and advertising in general on a scale of 10 to 0. A 10 would mean that the respondent agreed with the statement and a 0 would mean that he or she disagreed with the statement. The survey found that the average agree/disagree rating with the statement, “I like to watch advertising on the Super Bowl more than regular television advertising” was 7.3. The average rating of people whether they agreed (10) or disagreed (0) with the statement, “I like to look at advertising” was 5.4. The average rating of general interest in Super Bowl advertising has actually gone up during the last 10 years, whether people’s confidence in the economy was strong (1998 and 1999) or weak (2003, 2004 and 2009).

Some people like Super Bowl advertising so much that it is their favorite part of the event. After last year’s game, 16% of respondents reported that the commercials were the most interesting part of the Super Bowl broadcast. This was higher among women than men (22% among women versus 11% among men).

Not all perceptions of Super Bowl advertising are trending positive. Ratings about the quality of individual commercials and about the companies who advertise on the Super Bowl have declined during the decade. There has been a slow decline in perceptions that the Super Bowl has some of the best advertising. Last year, the agreement/disagreement rating of people for “This year’s Super Bowl advertising had some of the best advertising I’ve seen” was 5.0. This was down from 5.6 seen ten years ago (1999) and 6.5 in 1996. And there has been a similar erosion in the perceptions about the quality of Super Bowl advertisers. Last year, the agreement/disagreement rating for “Generally, the companies that advertise on the Super Bowl are the real leaders in their industry” was 5.8. This was down from 6.8 ten years ago (1999) and 7.4 in 1996.

Scott Purvis, G&R’s President, commented, “No medium provides the kind of super-charged selling environment that the Super Bowl does. Viewers don’t just tolerate Super Bowl advertising, they seek it out and embrace it. But audiences are looking for more than just entertaining, edgy executions, which many first-time Super Bowl advertisers favor. With Super Bowl stalwarts like FedEx and Pepsi sitting this year’s game out and being replaced by more first-time Super Bowl advertisers, it will be interesting to see if respondents notice that there are fewer “‘best’ spots from leaders in their industries” and whether this leads to a difference in overall attitudes towards Super Bowl advertising.”

Gallup & Robinson, Inc. is an advertising and marketing research company based in Pennington, New Jersey. For more than 50 years it has helped leading advertisers understand the effectiveness of their advertising and improve its contribution to their business. For the past 19 years, the company has tracked audience response to the quality of Super Bowl commercials by surveying online viewers the day after the game about the commercials they remember and their reactions to them.

###

Read the full story at http://www.prweb.com/releases/2010/01/prweb3531674.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. South Texas Doctors Report More Severe Cases of Community Staph Super Bug Hospitalizing Children
2. New Health Corp. Announces the Addition of Hannaford Bros., Kash N Karry and Sweet Bay Supermarkets to its Retail Outlets
3. Super Jake Foundation Offers Hope for Pediatric Cancer
4. Super Bowl Champion, Pro Bowler and Pittsburgh Steeler Alan Faneca to Host Sixth Annual Bid for Hope Auction
5. Novo Nordisk Ranks Supersector Leader in the 2007 Dow Jones Sustainability Indexes
6. Homecare Workers to Supervisors: Preserve Care of our Most Vulnerable
7. Super Jake Foundation Hosts 3rd Annual Heroes Bash on Nov. 3 to Benefit Pediatric Cancer Research
8. Parents can Help Young Superheroes Battle Cavities on Halloween Night
9. New Health Corp. Announces the Addition of Stop & Shop and Giant Supermarkets to its Retail Outlets
10. Supernanny Jo Frost Joins the Partnership for a Drug-Free America in Supporting Time To Talk(TM)
11. AISI and Roundys Supermarkets Inc. Launch Program to Educate Shoppers on the Nutritional and Safety Benefits of Canned Food
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Super Bowl Advertising, In Good Times And Bad
(Date:2/5/2016)... ... February 05, 2016 , ... Health and wellness is a topic that ... the event they are experiencing an illness. Migraines are a severe form of a ... with migraines would not wish the pain on their worst enemy, the feeling can ...
(Date:2/5/2016)... (PRWEB) , ... February 05, 2016 , ... ... Care for Patients with Rare Diseases, a continuing medical education (CME) event presented ... the first of its kind—and a first for ACCORD, whose mission is to ...
(Date:2/5/2016)... ... 2016 , ... KICVentures ( http://www.kicventures.com ) announced today that ... York City on Thursday, January 21, 2016. Kingsley R. Chin, the CEO ... the varsity Columbia soccer program) spoke at the event, offering professional insight based ...
(Date:2/5/2016)... ... February 05, 2016 , ... Susan Polk Health Insurance Company ... users can expect to see in 2016. To view the report, see below, or ... directly impact many San Luis Obispo seniors who rely on Medicare health insurance and ...
(Date:2/4/2016)... ... February 04, 2016 , ... Dr. Carol Francis and 30 ... 19-21, 2016, in Southern California . The International Hypnosis Federation 2016 Conference "It's ... speakers, including Clinical Psychologist and Hypnotherapist Dr. Carol Francis (topics and ...
Breaking Medicine News(10 mins):
(Date:2/5/2016)... -- Patients in Alabama seeking prostate care ... longer have to travel out of state. Vituro Health ... Centers of Alabama to provide a total prostate management ... Alabama is known throughout ... cancer using many different modalities. They are the largest and ...
(Date:2/5/2016)... 5, 2016 Aethlon Medical, Inc. (Nasdaq: AEMD ... CEO, will be presenting at Source Capital Group,s 2016 Disruptive ... at 2:15 p.m. ET on Wednesday, February 10, ... discussion taking place at 3:15 p.m. ET. http://www.aethlonmedical.com ... hour after the conclusion of the live event. The panel ...
(Date:2/5/2016)... BEIJING , Feb. 5, 2016 ... ("Dehaier Medical" or the "Company"), which develops, markets ... products in China and ... restructuring plan which aims to concentrate the Company,s ... wearable sleep respiratory business and to focus more ...
Breaking Medicine Technology: