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Sunstar to Support ADA's 60th Annual National Children's Dental Health Month
Date:2/3/2009

CHICAGO, Feb. 3 /PRNewswire/ -- Sunstar Americas, Inc., manufacturer of GUM(R) and Butler(R) brand products and a leader in providing advanced oral care products to professionals and consumers worldwide, is putting its support behind the American Dental Association's (ADA) efforts to educate children on the importance of oral health.

Each February since 1949, the ADA has sponsored National Children's Dental Health Month to raise awareness about the importance of oral health. An estimated 4 to 5 million children have dental problems so severe that they have trouble eating, sleeping, and learning. The most important preventive step against periodontal disease is to establish good oral health habits early in childhood. In fact parents should begin preventative care for their children at the first sign of a tooth.

This February, Sunstar Americas' sales representatives will distribute GUM(R) Crayola(TM) Kids' Flossers to select dental offices nationwide along with an educational and fun coloring sheet which hygienists can use to help educate children in their community.

"Through our partnership with Crayola(TM), our goal has been to produce oral care products that make proper oral health care routines fun for children," William Sever, vice president and chief marketing officer said. "At a time when oral health has national attention, we want to help encourage proper brushing and flossing habits."

Dentists continually report that children don't brush long enough. Sunstar's innovative new product, GUM(R) Crayola(TM) Timer Light brush, blinks at 60-second intervals to help teach kids to brush for the minimum recommended time, ensuring better oral health. Available in red, blue, green, and yellow, the brush flashes the same color as the toothbrush. The GUM(R) Crayola(TM) Timer Light toothbrush features unique Dome Trim(R) bristles to clean teeth more effectively. The narrow, tapered hea
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SOURCE Sunstar Americas, Inc.
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