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SunshineBloggers Urges Readers to Recycle
Date:8/24/2013

(PRWEB) August 24, 2013

In the wake of an August 22nd Atlantic Cities article, titled, “People Are Less Likely to Recycle Stuff That’s Crumpled, Cut Apart, or Deformed,” SunshineBloggers urged readers to acknowledge the presence of recyclables in all shapes and forms. Recyclables are present in the form of most bottles, plastics, and disposable ice chests. Styrofoam, as found in ice chests and packing materials, are also recyclable. Before throwing out everyday items, search for a recycling stamp.

John Metcalfe, in his above-mentioned Atlantic Cities article concerning recycling, discussed a study recently conducted by The Journal of Consumer Research that found consumers were less likely to recycle items that appeared to be damaged, or that were not whole. The study took two groups of people, one with whole papers, the other with cut up paper, and studied their reactions when confronted with a trash can and recycling bin. Majority of those with cut up paper were found to have simply thrown the paper away, while those with whole sheets of paper leaned toward throwing the papers in the recycling bin. This challenged the idea of recycling, as it suggested that consumers may not be recycling objects that are considered broken, or in poor condition, despite the physical condition of an object’s irrelevance in the recycling
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