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Sunshine Advisor Urged Readers to Take Advantage of the Growth of the Life Insurance Industry
Date:9/7/2013

New York, NY (PRWEB) September 07, 2013

On the heels of a September 5th Insurance Networking News article, “Sales for Life Insurers Reach New Highs”, Sunshine Advisor encouraged readers to take advantage of any and all promotions that occur as a result of these highs, as well as September’s role as life insurance awareness month. Life insurance policies differ greatly between types of insurance and insurance companies. Many companies, however, offer promotions lowering fees during the month of September and in light of the increasing need for life insurance agents and products, aiming to increase already-high sales.

In the aforementioned article, Justin Stephani revealed the growth of the life insurance industry, up to $39 billion in 2012. Though the insurance country is growing, insurance companies are increasingly concerned about being able to provide the supply for the demand; in 2012, insurance companies suffered having too few agents to deal with the amount of clients, prompting many insurance companies to launch recruiting campaigns. Despite the concerns over having enough agents to supply the number of insurance policies needed, the industry continues to grow at a steady rate. Companies were also concerned regarding the effectiveness of online campaigns and technology. Greater budgets have since been developed by most companies geared toward advertisement and promotion.

As Stephani identified, the insurance industry is thriving, and is spending more money than ever on promotion and advertising. These advertisement campaigns are typically designed to bring in greater streams of business, and often offer discounts or promotions for clients who come in as a res
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