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Sunrise Senior Living Helps Families Explore Senior Care Financing Options with New Guide
Date:2/2/2009

- Affording Senior Living: The Financial Options Guide Now Available at Sunrise Communities and Online -

MCLEAN, Va. Feb. 2 /PRNewswire-FirstCall/ -- Sunrise Senior Living (NYSE: SRZ) now offers a new informational guide to help seniors and their families identify ideas for affording senior care in today's challenging economy. The guide, called Affording Senior Living: The Financial Options, is available at Sunrise communities nationwide and also online at www.sunriseseniorliving.com/financialoptions for a limited time.

The guide gives tips and identifies a variety of financial products that are available in the marketplace today to help families who need access to senior care, but are unsure how to fund it. In the past, people relied on the sale of a home or traditional savings and investments to afford senior living. However, there are a number of additional financing options available:

  • Traditional options such as investments, savings and income
  • Real estate options such as home equity loans and reverse mortgages
  • Insurance options such as long term care insurance and life settlements
  • Government options such as Veterans' Benefits and Medicare

"We recognize that many people have questions about the best way to finance senior care, especially today," said Kurt Conway, senior vice president for Sales & Marketing at Sunrise. "That is why we felt it was important to help seniors and their families understand that there are many options for financing the personalized care and services they need - as soon as they need it."

The guide also includes a Senior Living Expense Worksheet, which can help seni
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SOURCE Sunrise Senior Living
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