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Sunrise Senior Living Helps Families Explore Senior Care Financing Options with New Guide

- Affording Senior Living: The Financial Options Guide Now Available at Sunrise Communities and Online -

MCLEAN, Va. Feb. 2 /PRNewswire-FirstCall/ -- Sunrise Senior Living (NYSE: SRZ) now offers a new informational guide to help seniors and their families identify ideas for affording senior care in today's challenging economy. The guide, called Affording Senior Living: The Financial Options, is available at Sunrise communities nationwide and also online at for a limited time.

The guide gives tips and identifies a variety of financial products that are available in the marketplace today to help families who need access to senior care, but are unsure how to fund it. In the past, people relied on the sale of a home or traditional savings and investments to afford senior living. However, there are a number of additional financing options available:

  • Traditional options such as investments, savings and income
  • Real estate options such as home equity loans and reverse mortgages
  • Insurance options such as long term care insurance and life settlements
  • Government options such as Veterans' Benefits and Medicare

"We recognize that many people have questions about the best way to finance senior care, especially today," said Kurt Conway, senior vice president for Sales & Marketing at Sunrise. "That is why we felt it was important to help seniors and their families understand that there are many options for financing the personalized care and services they need - as soon as they need it."

The guide also includes a Senior Living Expense Worksheet, which can help seniors and their families evaluate the costs of home care versus a senior living community. Often times they learn that a senior living community is a more affordable option, once they consider the value and cost savings it affords when all the cost of care at home are added up.

Sunrise Senior Living has helped seniors and their loved ones identify senior living solutions since 1981. For more information on a Sunrise near you, please visit

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately 40,000 people. As of September 30, 2008, Sunrise operated 448 communities in the United States, Canada, Germany and the United Kingdom, with a combined capacity for approximately 55,000 residents. At quarter end, Sunrise also had 34 communities under construction in these countries with a combined capacity for 4,277 additional residents. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing, rehabilitative and hospice care. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit

SOURCE Sunrise Senior Living
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