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Sun Safety Outreach to Families Takes Flight at the Plano Hot Air Balloon Festival
Date:9/18/2007

izona) and WDS Executive Board member and national leader of this community service campaign, states that the mission of "Families Play Safe in the Sun" is "to encourage, educate and empower family members to make sun safety a way of life. We aim to instill good skin health habits and sun protection practices in family members of all ages as part of a daily commitment." To date, the WDS campaign has directly reached more than one million families at large-scale community events across the nation, and more than 100 million media impressions about family sun safety have been created since the program's inception in 2005. In 2006, the WDS campaign earned the prestigious "Gold Triangle" award from the American Academy of Dermatology (AAD).

Families Play Safe in the Sun at the Plano Hot Air Balloon Festival will take place on:

-- Friday, September 21, from 5 pm-8 pm

-- Saturday, September 22, from 7 am-10 am and 4 pm-8 pm

-- Sunday September 23, from 7 am-10 am and 4 pm-7 pm.

All screenings will take place in the Women's Dermatologic Society booth located in the Sponsor Court in Oak Point Park.

In addition to generous funding from the 3M Foundation, product donations will be provided by Banana Boat, Cabana Life, Coolibar, Del-Ray Dermatologicals, Johnson& Johnson, Ortho Neutrogena, Procter & Gamble, Skyrad and Starberry, Ltd.

The WDS campaign draws from the organization's 1,500 dermatologist members nationally to provide volunteer support in local communities to increase sun safety awareness and promote healthy skin practices among family members of all ages and skin types. For further information, please visit: http://www.playsafeinthesun.org or http://www.womensderm.org.

The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women's Der
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SOURCE Women's Dermatologic Society
Copyright©2007 PR Newswire.
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