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Sun Busters(R) Now Sports The Skin Cancer Foundation's Seal of Recommendation
Date:2/13/2008

MILL VALLEY, Calif., Feb. 13 /PRNewswire/ -- Sun Busters(R), the swim wear line for children that has become synonymous with style and providing the ultimate in sun protection now sports a new feature -- The Skin Cancer Foundations (SCF) prestigious Seal of Recommendation! Sun Busters is proud to announce that they have met the high standards of the Foundation with their products that have a UPF of 50+. UPF is a similar concept to SPF; however UPF rates both UVA and UVB protection, whereas SPF only rates UVB protection. The Foundation's Seal of Recommendation standard for clothing verifies that a UPF of 30 provides "very good protection" and a UPF of 50 provides "excellent protection".

(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYW076 )

The Foundation's Seal of Recommendation is unique as it is based on the strictest, most rigorous criteria. Every product that a manufacturer submits for the Seal of Recommendation is reviewed by a renowned committee of photobiologists -- experts in the study of the effects of light on plants and animals. The Photobiology Committee verifies the claims for SPF ratings and water resistance, and reviews tests for phototoxicity and contact irritation. The entire committee must be completely satisfied with the testing results in order for a product to be granted the Seal. Every product awarded the Seal is monitored annually to ensure that it continues to meet the criteria, and that a satisfactory adverse reaction report has been submitted.

According to The Skin Cancer Foundation research, one blistering sunburn in childhood more than doubles a person's chances of developing melanoma later in life. Sun Busters understands that there is no need to sacrifice style for effective sun protection and The Skin Cancer Foundation is proud to stand behind the collection of quality products that keep children healthy and safe.

Additional research suggests that sunscreens alone are not enough to protect against cancer; leading researchers recommend that children wear sun protective clothing. With this growing awareness of the dangers of UV rays, parents increasingly rely on Sun Busters as an essential precaution when outdoors with their children especially for their exceptional, tight weave that are woven without the use of potentially harmful chemicals.

Miami Beach dermatologist Melissa Lazarus, M.D., F.A.A.D. feels "As a dermatologist and a mother, I encourage parents to instill in their children sun-safe behaviors to prevent them from future damaging effects of the sun. I stress the combination of sunscreen products and clothing for the ultimate in sun protection. In the search for high quality UPF 50+ clothing for my children and patients, I found Sun Busters. As the owner of a dermatology practice I have tried many different manufacturers of sun protective clothing, and was frequently disappointed. I was impressed with the quality of Sun Busters. I chose their brand to carry in my office and to recommend to my patients not only because Sun Busters clothing is fashionable, but also comfortable, and is able to withstand frequent use and washing. Sun Busters has managed to create a fantastic product that should be part of every child's wardrobe."

Sun Busters was founded in 2004 by two mothers as a brand focused on protecting children without sacrificing style. Sun Busters is available nationwide at children's boutiques, Garnet Hill, and http://www.sunbusterskids.com.

The Skin Cancer Foundation is the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit http://www.skincancer.org, or call 1-800-SKIN-490.


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