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Summit VetPharm Helps Veterinarians Protect Against Product Diversion, Counterfeiting and Shrinkage Using Vectra(R) Bloodhound(R) Technology
Date:8/28/2009

RUTHERFORD, N.J., Aug. 28 /PRNewswire/ -- As concerns about diversion and counterfeiting of veterinary products continues to soar, and sales and profits are being diverted outside the veterinary channel, Summit VetPharm is maintaining its commitment to keep their Vectra(R) products, and the health and safety of pets, in the hands of veterinary professionals. Through their Bloodhound(R) Technology, a unique track-and-trace barcode system, the company ensures product authenticity and veterinary exclusivity of all its products: Vectra 3D(R), Vectra(R) for Cats & Kittens, Vectra for Cats(R), and Vectra(R) for Dogs & Puppies.

In 2009 alone, Summit VetPharm has identified twenty-six instances where Vectra(R) products have been found outside the veterinary channel. Summit VetPharm has taken swift action against these product diverters and out of the twenty-six cases that have occurred in 2009, twenty-three have been resolved with three currently pending.

"This is in clear violation of the company's anti-diversion agreements," said Tom Brodowski, Senior Director of Operations at Summit VetPharm. "The anti-diversion agreements are contracts signed between veterinarians and Summit VetPharm that require that the veterinarian and their practices agree to sell and distribute products only to pet owners where a veterinary-pet relationship has been established."

Bloodhound Technology was used to identify a shrinkage problem at Valdosta Veterinary Hospital PC in Valdosta, GA. The clinic's owner, Dr. Joe Crane, DVM, explains, "Summit VetPharm and their Bloodhound Technology not only identified that I had a shrinkage problem in my clinic, but also provided all the necessary information to properly address both the internal and external individuals responsible for the product diversion."

He continues, "Throughout the investigation, I was amazed how Bloodhound traced the product from
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SOURCE Summit VetPharm
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