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Summer is for Sleeping? Exhausted Americans Challenged to Sleep-in on 'Longest' Day of the Year
Date:6/5/2008

Sleep Number by Select Comfort(R) Kicks-Off Sleep-in Challenge on First Day

of Summer to Help Combat Mortality Causing Illnesses

MINNEAPOLIS, June 5 /PRNewswire-FirstCall/ -- Just one more hour of sleep each day can help extend your life by reducing mortality causing illnesses including obesity, Type 2 diabetes, respiratory disorders and high blood pressure, according to new research(i). So, instead of packing more activities into your day, the sleep experts at Select Comfort(R) (Nasdaq: SCSS), the nation's leading bed retailer and maker of the Sleep Number(R) bed, challenge Americans to adopt better sleep habits by signing a pledge on http://www.beds.com/blog/?p=116 to sleep one more hour each day beginning June 20, the first day of summer and the "longest" day of the year. All those who pledge are entered to win a free Sleep Number bed and sent valuable sleep and lifestyle tips to help them achieve deeper, restorative sleep to improve physical and mental health and performance, which might extend their life and increase their bedtime comfort.

"The Sleep-in Challenge is meant to help people start thinking about a better sleep routine. Just as people pay more attention to their diet and exercise, yard work and social lives during the summer, sleep is an often overlooked necessity with significant long-term health effects on a person's life," said Select Comfort Sleep Expert, Pete Bils.

Other experts agree. The National Sleep Foundation reports almost half the U.S. population is not getting enough sleep. For people regularly getting fewer than seven hours of sleep, gaining just one more hour per day of sleep can show significant results.

Potential consequences for people who sleep fewer than seven hours per night (short-sleepers):
-- Children and adults have a 60 to 80 percent increase in obesity

-- Mid-life adults are at increased risk for cardiovascular disease

-- Mortality rates increase in men and women

-- People suffer a cognitive deficit, impairing their motor functions,

affecting their reaction time and work productivity

Additional benefits of seven to eight hours of sleep per night:

-- One more hour of sleep could lower the average adult body weight by 2.2

to 6.6 pounds

-- Primary beauty benefits are a more youthful look, finer quality skin

and smoother complexion, according to Shalini Vadhera, internationally

recognized celebrity makeup artist, and Sleep Number Quality of Life

Advisory Board member

-- Comfort levels are increased, which results in decreased feelings of

pain

-- More sleep research studies are available at

http://www.selectcomfort.com/sleep_research

As an added benefit, Select Comfort is also giving away a Sleep Number bed, complete with mattress and foundation, each night of summer through September 3. Consumers are invited to register online for the chance to win by visiting http://www.selectcomfort.com/special_offers.

About Select Comfort Corporation

Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer(ii). Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort products are sold through its more than 470 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at http://www.sleepnumber.com. To learn more about the Sleep Number bed, visit http://www.sleepnumber.com or http://www.beds.com.

(i) 'Sleep and Mortality: A Population-Based 22-Year Follow-Up Study',

SLEEP, Vol. 30, No. 10, 2007

'Increasing Sleep Duration for a Healthier (and Less Obese?)

Population Tomorrow', SLEEP, Vol. 31, No. 5, 2008

'Meta-Analysis of Short-Sleep Duration and Obesity in Children and

Adults', SLEEP, Vol. 31, No. 5, 2008

'Self-Reported Sleep Duration is Associated with the Metabolic

Syndrome in Midlife Adults', SLEEP, Vol. 31, No. 5, 2008

(ii) Top 25 Bedding Specialists, Furniture/Today, August 2007

Contact:

Sarah Panus Aga ChenFu

Select Comfort Corporation Ogilvy PR Worldwide

(763) 551-7149 (212) 880-5278

sarah.panus@selectcomfort.com Agnieszka.chenfu@ogilvypr.com


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SOURCE Select Comfort Corporation
Copyright©2008 PR Newswire.
All rights reserved

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