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Summer is for Sleeping? Exhausted Americans Challenged to Sleep-in on 'Longest' Day of the Year
Date:6/5/2008

Sleep Number by Select Comfort(R) Kicks-Off Sleep-in Challenge on First Day

of Summer to Help Combat Mortality Causing Illnesses

MINNEAPOLIS, June 5 /PRNewswire-FirstCall/ -- Just one more hour of sleep each day can help extend your life by reducing mortality causing illnesses including obesity, Type 2 diabetes, respiratory disorders and high blood pressure, according to new research(i). So, instead of packing more activities into your day, the sleep experts at Select Comfort(R) (Nasdaq: SCSS), the nation's leading bed retailer and maker of the Sleep Number(R) bed, challenge Americans to adopt better sleep habits by signing a pledge on http://www.beds.com/blog/?p=116 to sleep one more hour each day beginning June 20, the first day of summer and the "longest" day of the year. All those who pledge are entered to win a free Sleep Number bed and sent valuable sleep and lifestyle tips to help them achieve deeper, restorative sleep to improve physical and mental health and performance, which might extend their life and increase their bedtime comfort.

"The Sleep-in Challenge is meant to help people start thinking about a better sleep routine. Just as people pay more attention to their diet and exercise, yard work and social lives during the summer, sleep is an often overlooked necessity with significant long-term health effects on a person's life," said Select Comfort Sleep Expert, Pete Bils.

Other experts agree. The National Sleep Foundation reports almost half the U.S. population is not getting enough sleep. For people regularly getting fewer than seven hours of sleep, gaining just one more hour per day of sleep can show significant results.

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SOURCE Select Comfort Corporation
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