Navigation Links
Summer is for Sleeping? Exhausted Americans Challenged to Sleep-in on 'Longest' Day of the Year

Sleep Number by Select Comfort(R) Kicks-Off Sleep-in Challenge on First Day

of Summer to Help Combat Mortality Causing Illnesses

MINNEAPOLIS, June 5 /PRNewswire-FirstCall/ -- Just one more hour of sleep each day can help extend your life by reducing mortality causing illnesses including obesity, Type 2 diabetes, respiratory disorders and high blood pressure, according to new research(i). So, instead of packing more activities into your day, the sleep experts at Select Comfort(R) (Nasdaq: SCSS), the nation's leading bed retailer and maker of the Sleep Number(R) bed, challenge Americans to adopt better sleep habits by signing a pledge on to sleep one more hour each day beginning June 20, the first day of summer and the "longest" day of the year. All those who pledge are entered to win a free Sleep Number bed and sent valuable sleep and lifestyle tips to help them achieve deeper, restorative sleep to improve physical and mental health and performance, which might extend their life and increase their bedtime comfort.

"The Sleep-in Challenge is meant to help people start thinking about a better sleep routine. Just as people pay more attention to their diet and exercise, yard work and social lives during the summer, sleep is an often overlooked necessity with significant long-term health effects on a person's life," said Select Comfort Sleep Expert, Pete Bils.

Other experts agree. The National Sleep Foundation reports almost half the U.S. population is not getting enough sleep. For people regularly getting fewer than seven hours of sleep, gaining just one more hour per day of sleep can show significant results.

Potential consequences for people who sleep fewer than seven hours per night (short-sleepers):
-- Children and adults have a 60 to 80 percent increase in obesity

-- Mid-life adults are at increased risk for cardiovascular disease

-- Mortality rates increase in men and women

-- People suffer a cognitive deficit, impairing their motor functions,

affecting their reaction time and work productivity

Additional benefits of seven to eight hours of sleep per night:

-- One more hour of sleep could lower the average adult body weight by 2.2

to 6.6 pounds

-- Primary beauty benefits are a more youthful look, finer quality skin

and smoother complexion, according to Shalini Vadhera, internationally

recognized celebrity makeup artist, and Sleep Number Quality of Life

Advisory Board member

-- Comfort levels are increased, which results in decreased feelings of


-- More sleep research studies are available at

As an added benefit, Select Comfort is also giving away a Sleep Number bed, complete with mattress and foundation, each night of summer through September 3. Consumers are invited to register online for the chance to win by visiting

About Select Comfort Corporation

Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer(ii). Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort products are sold through its more than 470 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at To learn more about the Sleep Number bed, visit or

(i) 'Sleep and Mortality: A Population-Based 22-Year Follow-Up Study',

SLEEP, Vol. 30, No. 10, 2007

'Increasing Sleep Duration for a Healthier (and Less Obese?)

Population Tomorrow', SLEEP, Vol. 31, No. 5, 2008

'Meta-Analysis of Short-Sleep Duration and Obesity in Children and

Adults', SLEEP, Vol. 31, No. 5, 2008

'Self-Reported Sleep Duration is Associated with the Metabolic

Syndrome in Midlife Adults', SLEEP, Vol. 31, No. 5, 2008

(ii) Top 25 Bedding Specialists, Furniture/Today, August 2007


Sarah Panus Aga ChenFu

Select Comfort Corporation Ogilvy PR Worldwide

(763) 551-7149 (212) 880-5278

SOURCE Select Comfort Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Protect Your Eyes in Style: Cinzia Designs Offers Top Tips for Protecting Your Eyes This Summer
2. American Lung Association of Iowa: Summer Camp Helps Kids With Asthma
3. Keep Your Cool and Sanity This Summer!
4. Fitworks Fitness Centers Responds to the Growing Adolescent Obesity Rate by Offering Free Summer Memberships to Teens 13-15 Years of Age
5. An Inspiring Summer Read: Biography of Judy Taylor - The Woman Who Could Not Eat
6. Whole Foods Markets(R) Destination Summer Celebrates a Journey of American Flavors; Kicks Off With Sweepstakes & Free Shopper Grilling Guide
7. Miller Lite Bottle Caps Equal Cash for MDA This Summer
8. Figure Skater Peggy Fleming Teams With HealthSaver: Fit for Summer
9. 10 Ways to Stay Cool This Summer With Hot Spa Products and Treatments
10. Hosting Summers Sexiest Benefit, AIDS Service Center NYC Teams With Playboy Playmates, Project Runway Stars, Naked Boys Singing
11. A Womans Summertime Guide to Healthy Living From Head-to-Toe
Post Your Comments:
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand ... project," said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s ... within Final Cut Pro X . Simply select a ProHand generator and drag ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... ... athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic procedures as ... City area —Johnson is one of the first doctors to perform the treatment. ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article ... people are unfamiliar with. The article goes on to state that individuals are now ... of these less common operations such as calf and cheek reduction. The Los Angeles ...
(Date:6/24/2016)... ... ... Marcy was in a crisis. Her son James, eight, was out of control. Prone to ... , “When something upset him, he couldn’t control his emotions,” remembers Marcy. “If there ... my other children and say he was going to kill them. If we were ...
(Date:6/24/2016)... ... 24, 2016 , ... Dr. Amanda Cheng, an orthodontist ... has extensive experience with all areas of orthodontics, including robotic Suresmile technology, ... , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can be used ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 , , , WHEN: ... 2016 , , , , LOCATION: , , , Online, ... , , EXPERT PANELISTS:  , , , Frost & Sullivan,s Global ... Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, Program Manager ... pharmaceutical industry is witnessing an exceptional era. Several new demand spaces, ...
(Date:6/23/2016)... LONDON , June 23, 2016 ... environments  Oticon , industry leaders in ... the launch of Oticon Opn ™, the world,s ... world of possibilities for IoT devices.      ... Opn, Oticon introduces a number of ,world firsts,: ...
(Date:6/23/2016)... Research and Markets has announced ... Analysis (United States, China, Japan, Brazil, United Kingdom, Germany, ... offering. Surgical Procedure ... planners, provides surgical procedure volume data in a geographic ... in-depth analysis of growth drivers and inhibitors, including world ...
Breaking Medicine Technology: