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Sugar Backlash Opens Door For All-natural Sports Drinks
Date:1/14/2009

Concerns about sugar have soft-drink sales tanking nationwide. Now, sugar-based "sports drinks" are coming under fire. Natural alternatives like Ultima Replenisher win devotees.

New York, NY (PRWEB) January 14, 2009 -- Following the lead of school systems in California and Connecticut, a growing list of jurisdictions is banning sugared soft drinks on campus. New York State is proposing an 18% "Obesity Tax" on sugary beverages. And 71% of Americans report they are "monitoring" their sugar consumption (source: International Food Information Council). The result: seven straight years of sales decline for good old soda pop.

So what about soda's sugary cousins - so called "sports drinks?" Up to now they've been growing nicely ( 2.6% to $4.2 billion in 2007). But watch out as more and more moms, kids and school administrators look for natural, sugar-free alternatives.

One of these is Ultima Replenisher. It's the only naturally sweetened, gluten-free, vegan, and non-GMO performance drink. Ultima delivers 8 essential electrolytes--including potassium, magnesium and chloride--in a balanced formula that's easily absorbed. The drink also contains water-soluble vitamins and vitamin enhancers for day-to-day health maintenance, and antioxidants to protect body systems from toxins.

"Everybody needs electrolytes every day, but no one needs the sugar and artificial sweeteners," says Seth Bovio, the president of Ultima Health Products and Masters distance runner, "Sweat isn't just water. It contains vital electrolytes and minerals our bodies use in combination and they must be replaced in balance. Restoring the balance is what hydration is about."

Ultima devotees range from kids to grandmas and construction workers to world-class athletes.

Meg Poulson, fitness director for Sun City Anthem, a 55-and-ov
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Source: PRWeb
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