Navigation Links
Sugar Backlash Opens Door For All-natural Sports Drinks
Date:1/14/2009

Concerns about sugar have soft-drink sales tanking nationwide. Now, sugar-based "sports drinks" are coming under fire. Natural alternatives like Ultima Replenisher win devotees.

New York, NY (PRWEB) January 14, 2009 -- Following the lead of school systems in California and Connecticut, a growing list of jurisdictions is banning sugared soft drinks on campus. New York State is proposing an 18% "Obesity Tax" on sugary beverages. And 71% of Americans report they are "monitoring" their sugar consumption (source: International Food Information Council). The result: seven straight years of sales decline for good old soda pop.

So what about soda's sugary cousins - so called "sports drinks?" Up to now they've been growing nicely ( 2.6% to $4.2 billion in 2007). But watch out as more and more moms, kids and school administrators look for natural, sugar-free alternatives.

One of these is Ultima Replenisher. It's the only naturally sweetened, gluten-free, vegan, and non-GMO performance drink. Ultima delivers 8 essential electrolytes--including potassium, magnesium and chloride--in a balanced formula that's easily absorbed. The drink also contains water-soluble vitamins and vitamin enhancers for day-to-day health maintenance, and antioxidants to protect body systems from toxins.

"Everybody needs electrolytes every day, but no one needs the sugar and artificial sweeteners," says Seth Bovio, the president of Ultima Health Products and Masters distance runner, "Sweat isn't just water. It contains vital electrolytes and minerals our bodies use in combination and they must be replaced in balance. Restoring the balance is what hydration is about."

Ultima devotees range from kids to grandmas and construction workers to world-class athletes.

Meg Poulson, fitness director for Sun City Anthem, a 55-and-over retirement community with 6,000 residents in Henderson, NV, recommends Ultima. "All the other [electrolyte beverages are full of sugar," she says.

Dr. Chad Peters, founder of Armadillo Sports Chiropractic in Corpus Christi, TX (sponsor of BayFest, Island Duathlon, Corpus Christi Triathlon, Beach to Bay, and Wet & Wild Tri), recommends Ultima to prevent cramping. Why? Many of patients' aches and pains stem from dehydration or electrolyte imbalance.

Charlotte, NC-based Teams in Training Coach Scott Sartwell not only recommends Ultima to the triathletes runners he coaches, but also sold the workers in his construction company. "The guys in my company that use it everyday," he says. "You just pull out a bottle of water, throw in the powder and you're good to go."

People are coming to understand that proper hydration isn't just drinking fluids, it's the balanced replacement of eight core electrolytes. All that sugar in sports drinks actually slows down hydration and performance, says Bovio. Because sugar has to be digested, sugar drinks pull water into the stomach and away from muscles that need it.

Not paying for obesity

This month, The Colorado Education Board banned sugary drinks--including a number of popular sports drinks--in schools system-wide. When asked by The Rocky Mountain News why the rule is needed, Board member Elaine Gantz Berman said, "I am not paying for the health care of diabetic children. I am not paying for the health care of obese children."

Berman is not alone. "People are waking up to drinks that taste good and do bad," says Livingston Miller, CEO of New York-based ad agency Seiter & Miller Advertising, which promotes Ultima Replenisher. "The opportunity just gets better for natural alternatives like Ultima that help you lead a healthier life and, by the way, also taste great."

About Ultima Replenisher

Marketed by UHP, Inc., in New York City, Ultima Replenisher (www.ultimareplenisher.com ) electrolyte drink mix is the choice of retailers and races with the highest standards for health and performance--including the Hartford (CT) Marathon, Seattle to Portland Bicycle Race, and Grandma's Marathon (Duluth, MN). It is the top-selling electrolyte drink mix stocked by natural foods industry leader Whole Foods, whose standards for purity are the highest of any retailer worldwide. While originally formulated for elite athletes--who need to replenish fast without engaging digestion--Ultima is proven effective in everyday conditions ranging from airplane travel to hangovers to dieting to pregnancy. It is also used as an aid in the treatment of such diseases as cancer and Crohn's.

###

Read the full story at http://www.prweb.com/releases/2009/01/prweb1851124.htm


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Americans Consuming More Sugary Beverages
2. Rising Blood Sugar May Harm the Aging Brain
3. Researchers at Columbia University Medical Center link blood sugar to normal cognitive aging
4. Ocean Spray(R) Announces Sugar-Free Drink Mixes - A Sweet Way for Dieters to Stick to Their Resolutions
5. Experts Say Blood Sugar Guidelines Remain Effective
6. Strict Blood Sugar Lowering Wont Ease Diabetes Heart Risk
7. Mediterranean-Style Diet Best for Blood Sugar Control
8. Study Suggests Sugar May Be Addictive
9. Body clock linked to diabetes and high blood sugar in new study
10. New Study Data: JANUVIA™ (sitagliptin) Significantly Reduced Blood Sugar Levels and Was Not Associated with Hypoglycemia in Elderly Patients with Type 2 Diabetes
11. Blood Sugar Control Helps Diabetics Preserve Sight
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Sugar Backlash Opens Door For All-natural Sports Drinks
(Date:4/28/2017)... ... April 28, 2017 , ... Children and adolescents who ... experiences than children in the general population. That’s because foster care is designed ... family challenges. While no fault of their own, youth who have experienced trauma ...
(Date:4/28/2017)... ... 28, 2017 , ... Bill Howe started his sewer and drain company in ... Howe joined the team, the Bill Howe brand was born and they began cultivating ... giving back to the San Diego community in which they worked, lived and were ...
(Date:4/28/2017)... ... April 28, 2017 , ... Woolsy Corporation Limited, a leading ... Nova Skin Sciences division, recently announced the launch of Allumière Antiaging Cream, a ... of an anti-aging concentrate. , Anogeissus Leiocarpa Bark Extract and Vitamin ...
(Date:4/27/2017)... ... April 27, 2017 , ... Today, Jefferson Health in Philadelphia ... announced an agreement to create the Jane and Leonard Korman Respiratory Institute in ... Leonard Korman Family Foundation. The collaboration leverages the strengths of each organization and ...
(Date:4/27/2017)... ... 27, 2017 , ... Last night, Christine Collins of New ... for her extraordinary compassion and lifelong dedication to serve others. Since 1997, Home ... the prestigious award each year – identifying a CAREGiver who has exemplified exceptional ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... , April 19, 2017  SARES•REGIS Group ... it is developing at Conejo Spectrum Business Park ... to Atara Biotherapeutics, Inc. , a biopharmaceutical ... and life-threatening diseases that have been underserved by ... T-cell therapies for cancer, autoimmune and infectious disease. ...
(Date:4/18/2017)... Cogentix Medical, Inc. (NASDAQ: CGNT), a global medical device ... markets with innovative and proprietary products, will release financial ... after the market close on Tuesday, May 2, 2017. ... call and webcast to discuss its financial results the ... p.m. Eastern Time (3:30 p.m. Central Time). Darin ...
(Date:4/18/2017)... -- Research and Markets has announced the addition of ... offering. ... market to grow at a CAGR of 6.35% during the period ... has been prepared based on an in-depth market analysis with inputs ... growth prospects over the coming years. The report also includes a ...
Breaking Medicine Technology: