Navigation Links
Sudden Death Hits Stadiums Across Florida
Date:11/29/2008

TALLAHASSEE, Fla., Nov. 29 /PRNewswire/ -- Football fans may see an unconventional anti-tobacco display at the FSU vs. UF game today. Tobacco Free Florida will be tailgating under a tent, rooting for their teams, grilling, tossing a football around and other traditional pre-game activities. The unexpected twist is that the tailgaters are skeletons. The message to fans is "We lose too many fans each year to tobacco."

(Photo: http://www.newscom.com/cgi-bin/prnh/20081129/CLSA002 )

According to Kim Berfield, Deputy Secretary of the Florida Department of Health, this display is meant to generate buzz among FSU and UF fans. "We are excited to have the opportunity to reach thousands of fans and raise awareness of the 28,000 Floridians who die each year from smoking. The unexpected nature of this exhibit will be memorable, and will make game day attendees think about mortality and tobacco use."

Launching at this weekend's big match-up which could be attended by more than 80,000 fans, this guerilla-marketing tactic is part of Tobacco Free Florida's strategy to creatively target consumers where they would not be expecting to see an anti-tobacco message. Situated among other tailgaters on the corner of St. Augustine and Varsity Drive, this highly visible football tailgate will open Saturday at 10:30 a.m.

After this weekend's game, the display will travel around the state visiting community and sporting events. During Tobacco Free Florida week February 27 to March 6, the exhibit will be featured at several events around the state.

According to the Centers for Disease Control, approximately 3 million of adults in Florida smoke, or 21% of the state's population. Smoking prevalence among adults has not changed in ten years. Nearly one out of every five adults in Florida smokes.

For more information on Tobacco Free Florida, please visit www.tobaccofreeflorida.com. For free cessation counseling and nicotine replacement therapies, contact the Florida Quitline at 1-877-U-CAN-NOW.


'/>"/>
SOURCE Tobacco Free Florida
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Emergency Physicians Reveal Strategies for Improving Sudden Cardiac Arrest Survival Rates in the U.S.
2. Sudden Death Risk Highest 30 Days After Heart Attack
3. Kidney Patients More Susceptible to Sudden Cardiac Death
4. New Research: Americans Underestimate Dangers of Sudden Cardiac Arrest
5. Sudden Rise in Allergies and Asthma After Hurricane Ike
6. Making Sudden Cardiac Arrest a National Health Priority: National Medical Association Issues White Paper on Sudden Cardiac Arrest
7. Screening Athletes Could Cut Sudden Cardiac Death Risk
8. Tim Russerts Death Provides Important Opportunity for News Media to Increase Public Awareness of How to Prevent Sudden Cardiac Arrest
9. Tim Russerts Sudden Cardiac Death May Have Been Preventable
10. Boston Scientific Announces FDA Approval for New Devices to Treat Heart Failure and Sudden Cardiac Death
11. Study Offers Clues to Link Between Arrhythmia, Sudden Death
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/21/2017)... ... 21, 2017 , ... The Margarian Law Firm has filed a class ... ale for allegedly containing no ginger. Dr. Pepper produces the “Canada Dry” brand of ... Margaryan alleges Canada Dry Ginger Ale claims on its bottle that it is made ...
(Date:7/21/2017)... ... July 21, 2017 , ... “Kids aren't born knowing how to ... shoes,” says Suzanne Tucker, Founder of St. Louis-based positive education company Generation Mindful. To ... Kickstarter on Monday, July 21st. , The kit uses colorful, engaging and educational ...
(Date:7/21/2017)... CANADA (PRWEB) , ... July 21, 2017 , ... ... torn anterior cruciate ligament (ACL) offer patients improved quality of life five years ... for Sports Medicine’s Annual Meeting in Toronto, Ontario, Canada. The study followed ...
(Date:7/20/2017)... Boston, MA (PRWEB) , ... July 20, 2017 ... ... aggressive form of blood and bone marrow cancer that progresses rapidly without treatment. ... often recommended to reduce the chance of reoccurrence and relapse. With such ...
(Date:7/20/2017)... ... July 20, 2017 , ... ... in which their iMedSecure™ comes included with each system installation. RMT’s iMedHD2™ ... to remote participants for real-time collaboration and immediate decision-making requirements. While never ...
Breaking Medicine News(10 mins):
(Date:7/13/2017)... 2017  New York City-based market research firm Kalorama Information ... aware of.  From new products to new costs, to the ... recently completed study, Potential Pipeline Disruptors . ... 1.  Age-Driven Growth - True Impact Moment Arriving ... the impact the growing population and, to a more extreme ...
(Date:7/11/2017)... ROCKVILLE, Md. , July 11, 2017  The ... had estimated revenues of approximately $394.1 million in 2016.  ... a trend of solid growth, in particular as a ... oncology clinical practice, and the recent introduction of a ... the need for less-invasive testing of tumor biomarkers to ...
(Date:7/10/2017)... GAITHERSBURG, Md. , July 10, 2017 ... in non-animal test methods, is the recipient of a ... by the PETA International Science Consortium. The device, which ... be used to expose human lung cells to airborne ... lung. IIVS will use the VITROCELL® system for testing ...
Breaking Medicine Technology: