Navigation Links
Sudden Death Hits Stadiums Across Florida
Date:11/29/2008

TALLAHASSEE, Fla., Nov. 29 /PRNewswire/ -- Football fans may see an unconventional anti-tobacco display at the FSU vs. UF game today. Tobacco Free Florida will be tailgating under a tent, rooting for their teams, grilling, tossing a football around and other traditional pre-game activities. The unexpected twist is that the tailgaters are skeletons. The message to fans is "We lose too many fans each year to tobacco."

(Photo: http://www.newscom.com/cgi-bin/prnh/20081129/CLSA002 )

According to Kim Berfield, Deputy Secretary of the Florida Department of Health, this display is meant to generate buzz among FSU and UF fans. "We are excited to have the opportunity to reach thousands of fans and raise awareness of the 28,000 Floridians who die each year from smoking. The unexpected nature of this exhibit will be memorable, and will make game day attendees think about mortality and tobacco use."

Launching at this weekend's big match-up which could be attended by more than 80,000 fans, this guerilla-marketing tactic is part of Tobacco Free Florida's strategy to creatively target consumers where they would not be expecting to see an anti-tobacco message. Situated among other tailgaters on the corner of St. Augustine and Varsity Drive, this highly visible football tailgate will open Saturday at 10:30 a.m.

After this weekend's game, the display will travel around the state visiting community and sporting events. During Tobacco Free Florida week February 27 to March 6, the exhibit will be featured at several events around the state.

According to the Centers for Disease Control, approximately 3 million of adults in Florida smoke, or 21% of the state's population. Smoking prevalence among adults has not changed in ten years. Nearly one out of every five adults in Florida smokes.

For more information on Tobacco Free Florida, please visit www.tobaccofreeflorida.com. For free cessation counseling and nicotine replacement therapies, contact the Florida Quitline at 1-877-U-CAN-NOW.


'/>"/>
SOURCE Tobacco Free Florida
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Emergency Physicians Reveal Strategies for Improving Sudden Cardiac Arrest Survival Rates in the U.S.
2. Sudden Death Risk Highest 30 Days After Heart Attack
3. Kidney Patients More Susceptible to Sudden Cardiac Death
4. New Research: Americans Underestimate Dangers of Sudden Cardiac Arrest
5. Sudden Rise in Allergies and Asthma After Hurricane Ike
6. Making Sudden Cardiac Arrest a National Health Priority: National Medical Association Issues White Paper on Sudden Cardiac Arrest
7. Screening Athletes Could Cut Sudden Cardiac Death Risk
8. Tim Russerts Death Provides Important Opportunity for News Media to Increase Public Awareness of How to Prevent Sudden Cardiac Arrest
9. Tim Russerts Sudden Cardiac Death May Have Been Preventable
10. Boston Scientific Announces FDA Approval for New Devices to Treat Heart Failure and Sudden Cardiac Death
11. Study Offers Clues to Link Between Arrhythmia, Sudden Death
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/10/2016)... (PRWEB) , ... February 10, 2016 , ... ... company is unveiling its revolutionary new 2.0 version at the International Roofing Expo ... “put the power of the world's most advanced weather technology in the hands ...
(Date:2/10/2016)... Garland, TX (PRWEB) , ... February 10, 2016 ... ... the commencement of a master charity program created to assist the local community. ... closely with community leaders and nonprofit organizations in the area. Their goal is ...
(Date:2/10/2016)... ... , ... Ongoing news of the ravages of traumatic brain injury (TBI) among ... that takes a closer look at cases of TBI being managed by their members. ... among the aging population, and identifies the challenges associated with their care. , During ...
(Date:2/10/2016)... ... 2016 , ... Armune BioScience signed a definitive agreement with ... centers across the country. Launched in April of 2015, Apifiny is the only cancer ... Apifiny order volume exceeded 3,000 tests in 2015. Primary care physicians and urologists have ...
(Date:2/10/2016)... ... February 10, 2016 , ... The ... been awarded the prestigious Distinguished Emerald Club of the World award, as determined ... magazine, one of the most respected trade publications serving private clubs. , “We’d ...
Breaking Medicine News(10 mins):
(Date:2/10/2016)... Jersey and OR AKIVA, Israel ... Regentis Biomaterials Ltd., a leader in the ... Series D investment round on February 5, 2016. The ... Group ("Haisco"), a leading Chinese pharmaceutical manufacturer, and ... SCP Vitalife Partners, Generali Financial Holdings and both the ...
(Date:2/10/2016)... Feb. 10, 2016  Silicon Biosystems Menarini Inc., ... that help uncover the biological complexities of disease ... a developer of innovative technologies for genomics research, ... aimed at enabling translational researchers to obtain high-quality ... hundred tumor and normal cells in an optimized ...
(Date:2/10/2016)... 2016 On Tuesday, February 9th, the ... with its Arthritis Advisory Committee to discuss ... & Johnson,s Remicade and most likely the ... U.S. The Biologics Prescribers Collaborative (BPC) along ... for Patient Access, American Association of Clinical ...
Breaking Medicine Technology: