Navigation Links
Sudden Death Hits Stadiums Across Florida
Date:11/29/2008

TALLAHASSEE, Fla., Nov. 29 /PRNewswire/ -- Football fans may see an unconventional anti-tobacco display at the FSU vs. UF game today. Tobacco Free Florida will be tailgating under a tent, rooting for their teams, grilling, tossing a football around and other traditional pre-game activities. The unexpected twist is that the tailgaters are skeletons. The message to fans is "We lose too many fans each year to tobacco."

(Photo: http://www.newscom.com/cgi-bin/prnh/20081129/CLSA002 )

According to Kim Berfield, Deputy Secretary of the Florida Department of Health, this display is meant to generate buzz among FSU and UF fans. "We are excited to have the opportunity to reach thousands of fans and raise awareness of the 28,000 Floridians who die each year from smoking. The unexpected nature of this exhibit will be memorable, and will make game day attendees think about mortality and tobacco use."

Launching at this weekend's big match-up which could be attended by more than 80,000 fans, this guerilla-marketing tactic is part of Tobacco Free Florida's strategy to creatively target consumers where they would not be expecting to see an anti-tobacco message. Situated among other tailgaters on the corner of St. Augustine and Varsity Drive, this highly visible football tailgate will open Saturday at 10:30 a.m.

After this weekend's game, the display will travel around the state visiting community and sporting events. During Tobacco Free Florida week February 27 to March 6, the exhibit will be featured at several events around the state.

According to the Centers for Disease Control, approximately 3 million of adults in Florida smoke, or 21% of the state's population. Smoking prevalence among adults has not changed in ten years. Nearly one out of every five adults in Florida smokes.

For more information on Tobacco Free Florida, please visit www.tobaccofreeflorida.com. For free cessation counseling and nicotine replacement therapies, contact the Florida Quitline at 1-877-U-CAN-NOW.


'/>"/>
SOURCE Tobacco Free Florida
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Emergency Physicians Reveal Strategies for Improving Sudden Cardiac Arrest Survival Rates in the U.S.
2. Sudden Death Risk Highest 30 Days After Heart Attack
3. Kidney Patients More Susceptible to Sudden Cardiac Death
4. New Research: Americans Underestimate Dangers of Sudden Cardiac Arrest
5. Sudden Rise in Allergies and Asthma After Hurricane Ike
6. Making Sudden Cardiac Arrest a National Health Priority: National Medical Association Issues White Paper on Sudden Cardiac Arrest
7. Screening Athletes Could Cut Sudden Cardiac Death Risk
8. Tim Russerts Death Provides Important Opportunity for News Media to Increase Public Awareness of How to Prevent Sudden Cardiac Arrest
9. Tim Russerts Sudden Cardiac Death May Have Been Preventable
10. Boston Scientific Announces FDA Approval for New Devices to Treat Heart Failure and Sudden Cardiac Death
11. Study Offers Clues to Link Between Arrhythmia, Sudden Death
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily customize ... Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures into ... Simply select a ProHand generator and drag it above media or text in the ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary ... Work award to iHire in recognition of their exemplary accomplishments in worksite health promotion. ... Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance ... and the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, ... Disease. , Sickle Cell Disease (SCD) is a disorder of the red blood cells, ...
(Date:6/24/2016)... San Francisco, CA (PRWEB) , ... June 24, ... ... at CitiDent, is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has ... , self-ligating Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine ... Making in Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor ... Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , “With this ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Calif. , June 24, 2016  Global ... a biopharmaceutical company developing novel therapeutics for the ... needs, today announced the closing of its previously ... common stock, at the public offering price of ... the offering were offered by GBT. GBT estimates ...
(Date:6/24/2016)... -- The Academy of Managed Care Pharmacy (AMCP) today ... allow biopharmaceutical companies to more easily share health care ... coverage decisions, a move that addresses the growing need ... The recommendations address restrictions in the sharing of product ... a prohibition that hinders decision makers from accessing HCEI ...
(Date:6/24/2016)... India , June 24, 2016 ... Needles Market by Type (Standard Pen Needles, Safety Pen ... Therapy (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, ... by MarketsandMarkets, This report studies the market for the ... expected to reach USD 2.81 Billion by 2021 from ...
Breaking Medicine Technology: