Navigation Links
Sudden Death Hits Stadiums Across Florida
Date:11/29/2008

TALLAHASSEE, Fla., Nov. 29 /PRNewswire/ -- Football fans may see an unconventional anti-tobacco display at the FSU vs. UF game today. Tobacco Free Florida will be tailgating under a tent, rooting for their teams, grilling, tossing a football around and other traditional pre-game activities. The unexpected twist is that the tailgaters are skeletons. The message to fans is "We lose too many fans each year to tobacco."

(Photo: http://www.newscom.com/cgi-bin/prnh/20081129/CLSA002 )

According to Kim Berfield, Deputy Secretary of the Florida Department of Health, this display is meant to generate buzz among FSU and UF fans. "We are excited to have the opportunity to reach thousands of fans and raise awareness of the 28,000 Floridians who die each year from smoking. The unexpected nature of this exhibit will be memorable, and will make game day attendees think about mortality and tobacco use."

Launching at this weekend's big match-up which could be attended by more than 80,000 fans, this guerilla-marketing tactic is part of Tobacco Free Florida's strategy to creatively target consumers where they would not be expecting to see an anti-tobacco message. Situated among other tailgaters on the corner of St. Augustine and Varsity Drive, this highly visible football tailgate will open Saturday at 10:30 a.m.

After this weekend's game, the display will travel around the state visiting community and sporting events. During Tobacco Free Florida week February 27 to March 6, the exhibit will be featured at several events around the state.

According to the Centers for Disease Control, approximately 3 million of adults in Florida smoke, or 21% of the state's population. Smoking prevalence among adults has not changed in ten years. Nearly one out of every five adults in Florida smokes.

For more information on Tobacco Free Florida, please visit www.tobaccofreeflorida.com. For free cessation counseling and nicotine replacement therapies, contact the Florida Quitline at 1-877-U-CAN-NOW.


'/>"/>
SOURCE Tobacco Free Florida
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Emergency Physicians Reveal Strategies for Improving Sudden Cardiac Arrest Survival Rates in the U.S.
2. Sudden Death Risk Highest 30 Days After Heart Attack
3. Kidney Patients More Susceptible to Sudden Cardiac Death
4. New Research: Americans Underestimate Dangers of Sudden Cardiac Arrest
5. Sudden Rise in Allergies and Asthma After Hurricane Ike
6. Making Sudden Cardiac Arrest a National Health Priority: National Medical Association Issues White Paper on Sudden Cardiac Arrest
7. Screening Athletes Could Cut Sudden Cardiac Death Risk
8. Tim Russerts Death Provides Important Opportunity for News Media to Increase Public Awareness of How to Prevent Sudden Cardiac Arrest
9. Tim Russerts Sudden Cardiac Death May Have Been Preventable
10. Boston Scientific Announces FDA Approval for New Devices to Treat Heart Failure and Sudden Cardiac Death
11. Study Offers Clues to Link Between Arrhythmia, Sudden Death
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2017)... ... , ... “Just What Happened in the Garden of Eden”: retells the stories of three Bible ... creation of published author, Penelope Colt, mother, trader, horse farmer, artist and a former GM ... was three. At six, they moved to Dayton, Ohio, where Penny graduated high school. ...
(Date:5/26/2017)... , ... May 26, 2017 , ... Water damage to ... New Jersey School District had left education officials with a number of critical issues ... of the flooring had to be accomplished with little or no disruption to class ...
(Date:5/24/2017)... (PRWEB) , ... May 24, 2017 , ... ... and background. Understanind and choosing the most appropriate instruments for research and understanding ... in research finding. This webinar will focus on innovations in stereo microscopy for ...
(Date:5/24/2017)... ... 2017 , ... Altec Products, Inc., a leader in enterprise document ... technology conference in San Diego, CA. , At nVerge 2017, Altec will be ... and enhance their Sage ERP solutions by providing improved visibility and control to the ...
(Date:5/24/2017)... ... May 24, 2017 , ... ... Bayside, NY, who have now spent 10 years as clinical instructors for the ... (NYU) College of Dentistry. Through the program, private practitioners receive cutting-edge clinical training ...
Breaking Medicine News(10 mins):
(Date:5/4/2017)... May 4, 2017 Clarius Mobile Health, ... handheld ultrasound scanners this week at the American ... (ACOG) in San Diego, CA ... "Clarius is the perfect tool for clinicians to ... rate, and evaluate pregnancy-related complications like ectopic pregnancy ...
(Date:5/4/2017)... 2017  A new tight-tolerance microextrusion medical tubing ... materials, is being launched by Natvar, a Tekni-Plex ... in recent years to service a wide variety ... More expensive materials such as glass and fluoropolymers ... to their ability to consistently hold tolerances. This ...
(Date:5/3/2017)...  Kalorama Information notes that transplant diagnostics is ... and this is projected to continue to 2021. ... or bone marrow transplants require histocompatibility between the ... this task. This according to a new report ... various PCR-based methodologies, Sanger sequencing and NGS used ...
Breaking Medicine Technology: